In a deal worth US$522 million, Hasbro has nabbed the Power Rangers franchise from Saban Properties, as well as a bunch of other brands.
“Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s brand blueprint,” said Hasbro’s chairman and CEO Brian Goldner.
Besides Power Rangers, Hasbro also obtained the rights to My Pet Monster, Luna Petunia, Popples, and Treehouse Detectives, among others. The deal will have Hasbro paying Saban US$229.75 million in cash and US$270 million in common stock.
Mighty Morphin’ Power Rangers was first launched in 1993, and has a strong cult following, as well as a movie which came out last year. Haim Saban, founder of Saban Brands and creator of Power Rangers, stated that he “believed the future for this brand has never been greater”, 25 years after it was first released.
Regardless of whether that’s true, we’re looking forward to what Hasbro comes up with for this franchise!