In a move that shocked the gaming industry at large, PlayStation is not going to be at E3 2019 for the first time in the show’s history, which celebrates its 25th anniversary in 2019.
In a statement to GameInformer, the gaming giant had the following to say:
“As the industry evolves, Sony Interactive Entertainment continues to look for inventive opportunities to engage the community, PlayStation fans mean the world to us and we always want to innovate, think differently and experiment with new ways to delight gamers. As a result, we have decided not to participate in E3 in 2019. We are exploring new and familiar ways to engage our community in 2019 and can’t wait to share our plans with you.”
For those wondering if this would mean something will be held apart from E3 likes Electronic Arts’ EA Play event, the senior vice president of communications for PlayStation, Jennifer Clark added the company “will not activate or hold a press conference around E3.”
The pullout by one of the industry’s leaders will no doubt be disappointing news to the many fans that visit the Los Angeles Convention Centre each year for their fill fo exciting games and news. After all, E3 is where blockbuster announcements like Marvel’s Spider-Man and Horizon: Zero Dawn were made. The ongoing rivalry between Sony and Microsoft has been an ongoing theme for a while now.
With Sony not holding a PlayStation Experience in 2018, and the skipping of E3 2019, we cannot help but wonder what plans are in the pipeline for yet another year of potential masterpieces to come, they could easily go the Nintendo Direct route, or create a fan expo like BlizzCon that will become its own marketing machine. Perhaps a PlayStation 5 announcement event even.
2019 is already becoming exciting, and it’s not even here yet.