Intel Arc A770

Intel Plans US$329 Arc A770 Graphics Card To Take On Rival GPUs

Intel’s much-anticipated Arc A770 GPU has been confirmed to launch on 12 October 2022 at US$329.

This move is meant to directly compete with rising GPU prices, notably from NVIDIA and AMD, and offer a more affordable option for the gaming community. In fact, the price tag on Intel’s graphics card matches NVIDIA’s RTX 3060, a GPU that the A770 is expected to match and even exceed in performance.

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“We’ve been seeing that for a long time the price of GPUs is right in this US$200–$300 range, but what’s happened in the last few years is that they’ve gotten super expensive,” Intel CEO Pat Gelsinger said during the Intel Innovation event in San Jose on 27 September. “You should be frustrated because you are losing out as the gaming community, and today we’re fixing that.”

The A770 will come with 8GB and 16GB memory options, 32 Xe cores running at 2100Mhz, and ray-tracing units. While the full benchmarks for the graphics card have yet to be released, Intel suggests that it will have 65 percent better ray-tracing performance compared to “the competition.” Rumors suggest it could have performance between the RTX 3060 Ti and the RTX 3070 at 1440p.

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Like its competitors, Intel will be taking advantage of artificial intelligence (AI) to push the limits of performance.The Arc A770 supports Xe Super Sampling (XeSS) which — similar to NVIDIA’s Deep Learning Super Sampling technology and AMD’s FidelityFX Super Resolution — makes use of AI to enhance framerates and boost performance at ultra-high-definition resolutions. Intel is collaborating with many video game studios to enable XeSS across a wide range of titles, including Hitman 3 and Shadow Of The Tomb Raider.

Details about the rest of the Arc line are still waiting to be announced — like Intel’s upcoming Arc A750 GPU, which is slightly less powerful than the A770, but still expected to be able to go head-to-head with NVIDIA’s RTX 3060.

While originally expected to be released earlier in 2022, the A770 faced a number of delays. However, it could still stand out as a more affordable alternative for gamers, especially with the newly-released RTX40-series GPUs retailing from US$899.