E3 Returns To LA In 2023 With New ReedPop Partnership

E3 Returns To LA In 2023 With New ReedPop Partnership

It would appear the demise of the show that is the Electronic Entertainment Expo AKA E3 is not upon us just yet. Following another cancellation this year that has seen the convention not happen for three years, E3 2023 will be returning to the Los Angeles Convention Center in the second week of June next year.

The Entertainment Software Association (ESA) will partner with ReedPop, a veteran event production company behind PAX, New York Comic Con, Star Wars Celebration, and other acclaimed celebrations of pop culture, in order to make it happen. As has been the case in previous shows, the idea is to bring together the gaming industry for plenty of reveals, announcements, premieres, and more.

“It is a tremendous honor and privilege for ReedPop to take on the responsibility of bringing E3 back in 2023,” said Lance Fensterman, President of ReedPop.

“With the support and endorsement of the ESA, we’re going to build a world-class event to serve the global gaming industry in new and broader ways than we already do at ReedPop through our portfolio of world-leading events and websites.”

E3 2023

Kyle Marsden-Kish, ReedPop Global VP of Gaming who will lead the newly formed E3 team along with his global gaming live event responsibilities added, “For years, we’ve listened, heard, and studied the global gaming community’s feedback. E3 2023 will be recognizably epic—a return to form that honours what’s always worked—while reshaping what didn’t and setting a new benchmark for video game expos in 2023 and beyond.”

“We are thrilled to bring back E3 as an in-person event with ReedPop, a global leader in producing pop culture events.” continued Stanley Pierre-Louis, President and CEO of the ESA. “The past three years have confirmed that E3 convenes our industry like no other event. ReedPop brings world-class talent and a keen understanding of the video game industry, which will serve to enhance the E3 experience for years to come.”

There will be more info shared about the show in late 2022, with exhibitors, hotel and travel guides, event schedules, and more as part of the rollout. It is indeed never too late to start planning a trip to E3 2023, let’s just hope the show actually happens.