Even though this year’s National Day celebration in Singapore might be more of a stay-at-home affair, that is still no reason to not celebrate the nation’s birthday in style with Uniqlo’s exclusive new lineup of women and girls Sanrio UT collection.
Not only that, Uniqlo has also partnered with local artists to release a line of exclusive adorable iron-on embroidery patches featuring beloved Sanrio characters such as My Melody or Hello Kitty on various local food such as the Kueh Tutu and Teh Tarik.
The new Sanrio UT collection comes with not only familiar characters such as Hello Kitty but also a new friend, Aggretsuko — a red panda office worker who loves singing heavy metal songs to destress after a long hard day at work. You can see Aggretsuko themed shirts exuding an edgier vibe as compared to the other softer options in the collection.
There is also a new Sanrio UT collection specially for girls featuring a slightly more retro mood with bright colours and varsity-style logos.
As mentioned, customers will get to receive a Sanrio embroidery patch with a minimum purchase of two shirts from the Sanrio UT collection and S$60 spend. The promotion is available from 3 to 31 August and the patch designs will be given at random.
The new Sanrio UT women collection (S$14.90) and girls collection (S$12.90) will be available from 3 August and will be available in all Uniqlo stores and on its official website.
Aside from the Sanrio UT collection, Uniqlo has also worked with local artist Mandy Key as part of Singapore Tourism Board’s Singapore Food Festival to release eight new UTme! T-shirts featuring classic food favourites such as Laksa and Kaya Toast. These T-shirts will be sold on the UTme! app from 14 August.