Geek Culture

Travel Around The World With The LINE Friends World Tour Exhibition In Singapore

Though many of us wish to travel during the holiday season, some of us might not be as fortunate. But don’t let that get you down too much as LINE Friends have brought their World Tour Exhibition to Singapore where you will get to see thematic installations of Brown and friends in iconic landmarks from around the world right here in Singapore.

Following the theme of travelling, the LINE Friends World Tour Exhibition will be happening in CapitaLand malls around Singapore so if you wish to see all of them in person then you will need to do quite a bit of travelling right here in Singapore, with malls such as Westgate, Lot One, Plaza Singapore, and Bedok Mall amongst the many participating ones. 

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“We are delighted to bring the LINE Friends World Tour exhibition to Singapore at CapitaLand malls. The loveable LINE Friends characters connect well with consumers of all ages and will appeal to locals and tourists alike,” said Chris Chong, managing director for retail in CapitaLand Singapore. “With the LINE Friends World Tour exhibition, we hope to spread the holiday cheer to our shoppers as they travel around the world through unique immersive activities and games, right here in Singapore.” 

There will be 13 installations in total, all themed after iconic landmarks from 10 different countries, with six city-themed installations based on Istanbul, Las Vegas, Macau, Moscow, New York, and Singapore, making their exclusive debut right here in Singapore’s CapitaLand shopping malls.

Here are some of the various LINE Friends World Tour installations you will be able to see across the sunny isle of Singapore, including the malls they can be found in.

Funan Mall

LINE Friends Brown and Cony will also be making special appearances in select CapitaLand malls from November 16 to December 25, 2019. Simply be the first 50 shoppers spend a minimum of S$30 in a single receipt to redeem a photo-taking pass with Brown and Cony. 

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Fans of LINE Friends will also be happy to know that six limited-edition Brown plushies have been released in conjunction with the LINE Friends World Tour Exhibition. These six adorable Brown plushies are dressed in city-themed costumes of Singapore, Antarctica, Istanbul, London, Moscow, and Munich. The first three will be released in late November while the other three will be launching on December 2, 2019. 

To redeem one of these exclusive limited-edition LINE Friends World Tour Brown plushies, simply spend a minimum of S$240 or charge S$220 to your American Express CapitaCard with a maximum of three same-day, same-mall combined receipts. For shoppers in JCube or The Star Vista, you will only have to spend a minimum of S$180 or charge S$160 to your American Express CapitaCard to be eligible to redeem a plushie. 

LINE Friends World Tour pop-up stores will also make an appearance from November 15, 2019, to February 16, 2020, across eight participating CapitaLand malls. So not only will you get to see the adorable LINE Friends World Tour installations, but you can also shop for exclusive LINE Friends and BT21 merchandise. 

The biggest LINE Friends World Tour pop-up store can be found at Bugis+ and will be open from November 15, 2019, to January 1, 2020. 

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Here are some of the exclusive LINE Friends merchandise you can find at the pop-up store. Do note that these exclusive merchandise will only be available from the end of November.

The LINE Friends World Tour Exhibition will be available from now till January 24, 2020, which is plenty of time for you to travel around Singapore and take photos with the adorable looking installations of Brown and friends.


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