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Toast Box Hops Onto The Brick Bandwagon For A Good Cause

If you’re one of those folks who needs a caffeine fix early in the morning, Toast Box should not be foreign to you.

After all, their servings are essentially what forms a good part of what makes a uniquely Singaporean breakfast. Kaya Toast, coffee and the same old auntie who knows your daily order the moment you step into the shop.

Capturing all these elements, Toast Box has released a set of bricks which you can purchase to immortalize this experience. It’s something we’ve seen before, but it seems that brands have caught on with the appeal of how branded toys might build a deeper sense of connection to a business.

These entire range has been put together by Tico Bricks and it is exactly what you would expect when putting nanoblocks together. Depending on the set, the experience might range from enjoyable to frustrating due to the visual instructions. Makes you really appreciate LEGO.

While it’s not exactly Brickheadz level, these tiny blocks are still a welcome addition to spruce up the office desk or a shelf at home.

The entire Toast Box Tiny Blocks collectibles are now available at all Toast Box stores in Singapore at $12 per design, or $30 for a full set of the three designs. Not forced bundles with a breakfast or drink set which is a great thing. On top of it all, for each collectible purchased, Toast Box will donate $2.50 from the proceeds to ABLE (Abilities Beyond Limitations and Expectations).

If you’re already going to buy that morning coffee, why not start the day with a good deed as well!


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