Content creation is the bread and butter of today’s digital age. Audio-visual content is the trend in today’s media, with the increasing demand for vloggers, streamers, videographers, photographers and the like over the years as an indicator.
With the increasing demands of such content permeating the industry and community, tech giants such as Sony have reciprocated with top-tier products such as the RX100 VII and a7R IV, and so on. However, Sony Singapore went one step further to open a new store that caters specifically to content creators.
Located at Westgate, the new Sony Store resembles that of a garden park, with its various offerings displayed amid a spacious area, populated with flora all around. Fronting the products on display here are video and photography equipment, such as cameras and tripods, as is befitting of a store for content creators.
Despite this, you can still find rows of other nifty Sony accessories, such as stellar audio equipment such as the WF-1000 XM3 and WH-1000 XM3. It even has a dedicated gaming zone where you can buy a new PS4 Pro, DualShock controllers as well as games.
In keeping with the vlogger-centric feel of the area, there is an exclusive Vlog Studio, a small area where customers can hone their shooting skills against this pretty backdrop.
Other aspects that give the new store a fresh look is the new park bench-style seats at the Sony BRAVIA area, giving one the impression that they’re in a park, instead of a tech store.
The new Sony store is not without new items in store, including the new Sony a6600 mirrorless digital camera (launched August 2019), as well as the Sony Xperia 5 (launched September 2019).
To coincide with the opening of the new Sony Store, there will be a Year End Promotion, which runs from November 1, 2019 to January 5, 2020. During this period, customers can enjoy some pretty sweet deals on their favourite Sony products, cashback offers and more.
For your convenience, here are the essential details for the Sony Store at Westgate:
Address: 3 Gateway Drive, #01-39 Westgate, Singapore 608532
Operating Hours: 10am – 10pm daily
Marion has a serious RPG addiction. Sometimes it bleeds into real life; he forgets to sleep because he thinks he has a Witcher’s body clock. Forgive him in advance if he suddenly blurts out terms such as “Mind Flayer” and “Magic Missile”, because never once does he stop thinking about his next Dungeons & Dragons game.