SGCC 2023: Hasbro’s Transformers Cybertron Fest – Till All Are One With The Fans

The war waged by the heroic Autobots against the evil forces of the Decepticons has arrived in The Tiny Red Dot, as Transformers: Cybertron Fest, presented by Hasbro Singapore at this year’s Singapore Comic Con (SGCC) 2023, heralds a new chapter in the iconic franchise, where robots reign supreme.

By merging technology and nostalgia, Cybertron Fest offers fans of all ages a chance to immerse themselves in the world where the Robots in Disguise brought so much More Than Meets The Eye! At the entrance within the halls of SGCC 2023, visitors are greeted with a Cybertronian gateway (Space Bridge anyone?), leading into a realm of interactive experiences. From Transformers G1 to the various animated shows that followed, all the way to the latest from the recent live-action film, the event features a comprehensive product display area, and a chance to take home some of the latest Transformers merchandise while paying homage to the franchise’s rich history and spotlighting future innovations.

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Merging the past with futuristic visions, Transformers: Cybertron Fest offers a unique journey through the Transformers universe for fans across generations at SGCC 2023. Here are some attractions and exclusive offerings.

Upon entering Cybertron Fest, visitors embark on a walk down memory lane through a gallery showcasing the franchise’s humble origins, culminating with yolopark’s imposing life-sized statue of Optimus Prime. This exhibit highlights the first, original and best animated series, The Transformers (1984-1987), paired with an impressive collection of vintage comics from the 1980s, including the seminal Generation 1 comics. The inaugural issue of The Transformers #1, published in 1984, captures the essence of the franchise’s early days and its enduring legacy.

Attendees are treated to an exclusive first look at the prototype of the latest Transformers Legacy United Titan figure, Tidal Wave, a much-anticipated character from the Armada series, for the first time. The figure impressively captures the essence of its animated counterpart, boasting the original Takara Tomy toy colours and features two alternative modes, the Dark Fleet and a massive airship, showcasing the figure’s imposing size and intricate design. This preview, set for a Fall 2024 launch on Hasbro Pulse, signals fans to save up, and not miss the chance to score this magnificent figure for themselves.

Celebrating 2024’s Lunar New Year is the Transformers Crimsonflame, a 5.5-inch figure symbolizing the Year of the Dragon. This 2-in-1 action figure expertly transforms from robot to dragon in 22 steps, accompanied by a shield, three spear parts, and a blast effect for dynamic posing. In dragon mode, the blast effect fits into the figure’s mouth, creating an impressive fire-breathing display. A stand is included for showcasing the dragon in mid-flight, enhancing its appeal. The packaging, adorned with Lunar New Year-themed artwork, adds an elegant touch, making it a prized possession for collectors. It is available exclusively on Amazon for pre-order at S$59.90 and will start shipping from 20 January 2024.

Cybertron Fest also presents an exclusive glimpse of the Deathsaurus figure, a highlight for Decepticon fans. Deathsaurus, a formidable Decepticon and the archenemy of the Autobots’ Supreme Commander, emerges as one of HasLab’s recent projects. Wait, you’ve never heard of this character? It’s the hardcore fans who will recognise this as a follow-up to the successful launch of the Japanese Transformers Victory Saber figurine, which brought the once Japan-only character into the global Transformers universe.

But wait, what’s that watching by the side? Attendees who missed out on it get a rare chance to lay their eyes on the colossal War on Cybertron Unicron figure, a Hasbro Pulse release, in real life. This display not only showcases its massive scale, but also details the intricate craftsmanship that went into the design and development of this beloved Transformers figure.

Spotlighting the intriguing fusion of Stranger Things and Transformers is the Transformers Collaborative: Stranger Things x Transformers Code Red mash-up pack that brings the Upside Down in another battle of good versus evil, as this unique collaboration taps on the easily recognisable Surfer Boy pizza van from Stranger Things as a sentient robot! The figure seamlessly shifts from robot mode to a show-inspired Volkswagen Vanagon alternative mode, complete with screen-accurate decorations and details. This pack is enhanced with Netflix show-inspired accessories, including a bat, axe, Surfer Boy pizza blaster, and pizza box, along with a blast effect.

Another screen-to-toy highlight is the latest Transformers-Jurassic Park collaboration, where the Dilophosaurus and Jeep Wrangler Sahara from Jurassic Park are reimagined as Transformers – Dilophocon and Autobot JP12.

At the Licensed Merchandise Zone, yolopark unveils its Advanced Model Kit Pro Megatron in a distinctive colour exclusive to Singapore and Malaysia, celebrating the iconic character’s Transformers G1 legacy. It’s highly unlikely we’ll ever see a modern figure that follows the G1 design closely, and this tribute to the formidable Decepticon leader is as close as we’ll get to Megatron, honouring the one true leader of the Decepticons with its meticulously crafted looks and attention to detail that will captivate both enthusiasts and collectors.

The event also introduces the latest deluxe edition Optimus Primal IES series, otherwise known as the IES (Internal Endoskeleton System), which represents a new, exquisite collection to the famed robots. Each figure offers an intricate mechanical design with articulated features that accurately bring movie characters to life. For those who prefer robot modes, the Generation One AMK PRO Series features non-transforming, preassembled, and painted figures of beloved characters including Starscream, Optimus Prime, Soundwave, Bumblebee, Grimlock and more. These figures are distinguished by their high level of detail and articulation, making them ideal for display.

For those looking to kickstart the love for Transformers with their young offspring, killerbody presents an array of baby figurines and wearable helmet collectibles featuring Bumblebee and Megatron. As a professional manufacturers of RC hobby models and high-end replica costume sets, killerbody’s offerings stand out for their innovation and quality, as the Bumblebee and Megatron helmet come equipped with a voice changer, mouth movement during speech, and classic sound effects. It also boasts arc lights and eye lights with a cool battle-damage effect, enhanced by low-frequency flashing and current sound.

Cybertron Fest unveils an exciting opportunity to build a Cybertron army with the launch of Blokees Transformers Galaxy Version 01 and Version 02 blind boxes. This collection encompasses a diverse cast of characters from the Transformers universe, including Optimus Prime, Grimlock, Megatron and more. Adding to the anticipation of blind boxes, this collection includes a special mystery metallic Optimus Prime figure (1 in 36 chance of getting it), making it a must-have for fans and collectors eager to complete their Transformers ensemble.

Those looking for a centrepiece in their homes can check out threezero’s premium scale statues that include Bumblebee, Optimus Primal, Nemesis Prime, and Premium Blitzwing. These figures represent the zenith of collectible design with their ultra-detailed sculpts and extensive articulation. Premium Blitzwing, from the Transformers: Bumblebee film, measures 44.45cm (17.5-inch) tall, with 107 points of articulation, LED eyes, and afterburners, alongside a die-cast metal frame for a weighty presence. Optimus Primal is 28.5 cm (11.2-inch) tall, showcases the most articulation in the DLX line with 74 points, a die-cast metal frame for durability, and detailed weathered paintwork to highlight its battle-worn appearance from the film. Nemesis Prime, at 48.3cm (19-inch) high, boasts over 140 points of articulation and LED eyes, capturing the black essence of Optimus Prime’s evil counterpart. The 35.6cm (14-inch) tall Premium Scale Bumblebee features 90 points of articulation, LED eyes with color-change capability, and a die-cast metal frame.

The Hasbro Singapore team and partners that made Cybertron Fest possible.

But enough with heroes as evil gets its time to shine, as XM Studios showcases an impressive array of Transformers statues, each reflecting a deep reverence for the Generation 1 era. Their largest bust to date, Megatron, from the Transformers Premium Collectible Series, stands out with its handcrafted, hand-painted design embodying XM’s renowned quality finish. Similarly, the Galvatron statue, meticulously crafted from scratch, showcases every detail in a dynamic style. These high-end XM Studios creations, blending retro aesthetics with contemporary designs, offers a unique and detailed tribute to the beloved Transformers universe.

And finally, for those who want to enjoy the transformation without putting in the work, do thank Robosen‘s innovative contributions that breathe life into the Autobots through advanced robotics technology. This company specialises in creating consumer robots that transform automatically, responding to voice commands or taps on a mobile app. The key characters of Optimus Prime, Bumblebee, and Grimlock are featured, promising an immersive experience. Controlled either by voice or through a mobile app, these robots offered attendees a glimpse into a future where fantasy and robotics intersect, allowing fans to interact with their favourite Transformers characters in a novel and engaging way.

Cybertron Fest catered to its younger fans through the Kids Play Zones, areas designed for interactive engagement with Transformers toys. These zones provide a playful and creative environment, where children immerse themselves in colouring activities and explore the latest EarthSpark toys.

Transformers: Cybertron Fest is a testament to the enduring appeal and evolving nature of the Transformers universe, offering a diverse and immersive experience for fans, collectors, and newcomers alike. The event not only celebrates the legacy of these beloved characters but also looks forward to the future of the franchise, creating an unforgettable experience for all, till all are one.