The ever-growing landscape of the tech industry has prompted many brands to expand beyond the smartphone category, and realme is no exception. Following the company’s venture into the smartwatch and wireless headphones market, a handful of new additions has been added to the existing product line-up, including the competitively-priced realme GT flagship smartphone, the Watch 2 smartwatch series, a robot vacuum, and an upcoming laptop and tablet.
In a first for the company, the realme GT will be powered on the Qualcomm Snapdragon 888 chipset to deliver greater performance and AI computing power, alongside a LPDDR5 RAM and the Android 12 Beta Operating System. The smartphone borrows inspiration from the concept of grand tourers sports cars – known for their fast speeds, exceptional performance, and luxury features – and comes outfitted with two colours: Dashing Silver and Dashing Blue.
Accompanying the speed-inspired aesthetics is the industry’s first dual-tone leather design, available in the form of Racing Yellow. Combining looks with usability, the material offers practical benefits such as fingerprint resistance, crack protection, and anti-sudor properties.
Display wise, the realme GT is decked out in a Super AMOLED fullscreen featuring 4096 levels of Auto Brightness and a 120Hz refresh rate. This, coupled with a stainless steel cooling system and optimised gaming capabilities such as the GT Mode, puts the smartphone forward as a viable pick for mobile gaming enthusiasts.
Other notable features include a 64MP triple-camera set-up, Dolby Atmos dual stereo speakers, a 3.5mm headphone jack, Wi-Fi 6 support, and a 4,500mAh battery that can reach full charge in 35 minutes.
Staying true to the realme DNA, the smartphone will continue to pack in premium features at an affordable price point. Retailing at 599 euros (12GB RAM+ 256 GB storage) on the official website, the realme GT is heading first to selected countries such as Spain, Russia, Poland, and Thailand, with additional markets to follow.
For the early birds, more treats are laying in wait. Subject to regional availability, the 8GB +128GB variant will be going live on AliExpress for 369 euros, with the 12GB + 256GB version priced at 499 euros during Amazon Prime Day from 21 June.
Alongside the realme GT, the company also expressed the intent to branch out into the IoT (Internet of Things) sector. The bid to diversify its portfolio has prompted the debut of the TechLife Robot Vacuum and Watch 2 series, both of which are designed to be feature-rich and budget-friendly.
The first of realme’s smart home products offered under TechLife, the two-in-one vacuum-mop is armed with precise in-app room mapping capabilities to reduce real-time navigation errors. It features a high suction and mopping power of 3000Pa and a 5,200mAh battery, which allows for long, efficient cleaning sessions at full blast, or on quiet mode with noise levels kept to around 55dB.
When hooked up to the realme link app, the device lets users personalise and take full control of their cleaning plans as well, where they can schedule cleaning times, name different zones in their homes, or assign commands through Google Assistant and Alexa.
The TechLife Robot Vacuum retails at 299 euros, and will be available for pre-order on AliExpress and the official realme website starting 16 June.
Blending fashion with feature, meanwhile, is the realme Watch 2 Pro, the company’s newest smartwatch designed to inspire active and heathy lifestyles. Building upon its predecessor, the realme watch, this iteration carries a host of upgrades in tow, including a larger viewing area, improved battery life, and over a 100 different curated watch faces.
What’s more useful, though, is the increase in its number of features. Instead of the original 16, the Watch 2 Pro now boasts 90 sports modes, with its dynamic GPS functionality providing accurate location-tracking without using a phone. Users can also look forward to an SpO2 monitors that tracks blood oxygen saturation levels, alongside a 390mAh high-efficiency battery.
Those who prefer a smaller, more lightweight fit, can opt for the realme Watch 2. The compact sibling retains most of the features found in the Pro iteration, and packs them into a 1.4-inch colour display for S$99. In comparison, the realme Watch 2 Pro will be priced at S$249.
Rounding up its product announcements is a teasing look at the company’s first laptop and tablet, named realme Book and realme Pad respectively. Not much is known about the devices yet, but both models are expected to launch in the coming months.
The Chinese company has certainly come a long way from its days as a new player to the smartphone market. As it seeks to diversify its offerings, the road will only get tougher with more competition, but realme has shown that it can overcome the odds with its approach of affordability, functionality, and innovation.