Streaming giant Netflix has announced that it will be raising the prices of all of its subscription tiers in the U.S. and Canada, following a record 19 million new subscribers gained during the final quarter of 2024.
With its latest success, fueled by recent hits on the platform like Squid Game season 2, WWE Raw live broadcasts, and the Mike Tyson vs Jake Paul boxing match in November last year, the company has now further secured its top spot in the streaming industry, with 302 million users globally to date.

The price increase, which is currently in effect for new members and will adjust accordingly during a current user’s next billing cycle, will affect all three of its membership tiers, marking the first time its ad-supported plan has seen a price hike. Netflix’s 2025 subscription prices are as follows:
- Ad-supported tier: US$7.99 per month (up from US$6.99)
- Stand ad-free tier: US$17.99 per month (up from US$15.49)
- Premium tier: US$24.99 per month (up from US$22.99)
- The cost of adding an extra member to a primary account has also increased to US$8.99 per month (up from US$7.99)
“As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix,” the company said in a letter to shareholders. Its Q4 2024 financial earnings report will also mark the final time it will publicly report on its membership numbers quarterly and instead will report twice a year moving forward.
This news follows Netflix’s previous major price hike that first affected North American users in October 2023, followed by a global rollout hitting closer to home a few months later in February 2024. To this end, it won’t be long before users in Singapore will see the same price increase this time around, and whether this move causes further upset or even a loss of subscribers, remains to be seen.