Over the past month, Ghost Games and EA have been blown away by the millions of insane custom rides that have been created on the NFS Heat Studio app (App Store | Google Play), a car customization app linked to the upcoming NFS game, Need for Speed Heat.
According to EA, players across the globe have spent an average of 24 minutes in-app to create their own stylish car designs, which resulted in over 2 million unique customs to date!
To celebrate the community’s creativity, FIVE fans that participated in the NFS Heat Studio Showcase contest were chosen to have their unique designs featured in the actual launch trailer (below).
That’s not all, over 100,000 fans that created a custom car on the NFS Heat Studio app were selected to receive their own version of the launch trailer, featuring their design as the hero car.
Need for Speed Heat sends players to Palm City, a brand-new open world where street racers will compete in sanctioned events to earn Bank by day, and risk it all to build their Rep in underground races by night. The game offers players the ability to customize and upgrade a roster of over 120 cars, including the video game debut of the hybrid-electric performance car, Polestar 1.
Need for Speed Heat releases on November 8 on Xbox One, PlayStation 4 and PC,