Power Rangers has been a pop culture phenomenon since the 90s, and its legacy is set to continue. The Power Rangers movie in 2017 aimed to bring the franchise to a new generation with a new origin story, but unfortunately fell rather flat.
But things may be looking up. Hasbro recently became the master toy licensee for the Power Rangers line, after Saban Brands ended their partnership with Bandai and granted the rights to Hasbro. Hasbro has since announced that they plan to create more Power Rangers films, with CEO Brian Goldner describing the scope of their intentions with the franchise at the Hasbro Strategic Decisions Conference:
“As I mentioned, we’ve now announced the acquisition of Power Rangers. This is really a great statement about where we believe we are in developing our brand blueprint. The fact that we can acquire Power Rangers brand and plug and play that right into our strategy where we activate it in entertainment, motion pictures in the future and then of course across toys and games and consumer products and do so globally.
We felt the brand was very under leveraged and undervalued. We feel we can exploit it to a much greater extent and it was a great opportunity to acquire the brand.”
Hasbro is known for movie tie-ins with their toys such as Transformers and G.I. Joe, so thematically Power Rangers isn’t too far off from those action-packed flicks. Look out for the new toys and movies from 2019, when Hasbro officially takes over the Power Rangers toy franchise.
Joyce is a language nerd whose idea of a good time includes speed-solving Rubik’s cubes and binging Netflix, all fuelled by drinking many, many mugs of tea.
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