Fujifilm Expands Its X-Series With New X-S10 Camera For Vloggers And Photographers

Fujifilm is expanding its X-Series with the launch of the new X-S10 camera. Available in mid-November with a variety of lens kit options, the brand new X-S10 is a gamechanger for beginners, vloggers and photographers who want something small, dependable, capable, and at a relatively affordable price.

The X-S10 is smaller than famed Fujifilm X-T4, but it still packs a punch as it features the same sensor and processor as the latter and a mirrorless camera body. Oh and a flip screen too. Believed to be a cross between the X-T30 and the X-H1, the X-S10 also includes in-body image stabilisation and 100fpsEVF.


Bloggers, photographers and filmmakers alike can take their content straight out of camera. With a Bluetooth or WiFi connection, users can easily send images to their smartphones and upload their favourite photos directly to social media. And without editing too.

This is because the X-S10 provides Film Simulations and effects that can be customised and personalised according to the user’s taste. Photographers can make adjustments to settings like film grain texture, colour depth, clarity, sharpness and highlight and shadow tones before shooting and save it as presets on the camera so that they can shoot on the go.


The X-S10 is priced at US$999.95 without a lens, US$1,399.95 with an 18-55 f/2.8-4 lens and US$1,499.95 with a 16-80 f/4 lens.

The specifications of the camera is as follows:

  • 26MP X-Trans BSI-CMOS sensor
  • 5-axis in-body image stabilization
  • On-sensor phase detection
  • 3″, 1.04M-dot fully articulating touchscreen
  • 2.36M-dot OLED electronic viewfinder
  • 30 fps burst shooting with crop (up to 20 fps without)
  • DCI and UHD 4K capture at up to 30p with F-Log support
  • External mic and headphone sockets
  • 325 shots per charge using LCD
  • USB Power Delivery support
  • Single UHS-I card slot
  • Wi-Fi + Bluetooth

To learn more about the X-S10, tune in to Fujifilm x Singapore Facebook Live to hear from photographers and new members of the X-series family on 23 October 2020 at 8 pm SGT.