There are a few things that have proven essential these days when most people are stuck at home and Disney realizes that.
After gaining more than 54.5 million subscribers worldwide, Disney’s streaming service can be found in the U.S., most of Europe, Australia and New Zealand. With Disney+ landing in Japan on 11 June, it marks the second Asian country the service can be found after launching in India via Hotstar.
The service will be available exclusively via NTT DoCoMo, a Japanese telco with a monthly subscription of JPY700 (US$6.50)per month.
Looking at the subscriber numbers that Disney+ has acquired so far, it illustrates how forward-thinking the company is compared to its laggard rival HBO MAX which is only available in the U.S. at the moment and so happened to launch this week.
At launch, it’s reported that Disney+ will have more than 500 feature films and 100 series including The Mandalorian and other titles from Pixar, Marvel, Star Wars, and National Geographic. It remains to be seen if the full library will actually be available considering the licensing business is particularly tricky in Asia with shows traded all over.
Japan has always been a unique market for Disney overall with a strong domestic market, and fervent fan base. It also helps plenty that the company has two theme parks in the country for many years now which has helped them build a steady base of fans young and old.