Disney+ Could Add 24/7 Cable-Styled Channels Focused On Marvel & Star Wars

Disney+ is poised to revolutionise its streaming platform by introducing always-on channels, potentially emulating the traditional cable experience.

According to a recent report from The Information, Disney+ plans to launch dedicated channels for popular brands such as Marvel, Star Wars, Pixar, and its classic animated films. This move would offer subscribers a continuous stream of content without the need to select individual titles.


Unlike the typical free ad-supported streaming TV (FAST) services like Paramount’s Pluto TV and Fox-owned Tubi, Disney+’s channels would require an active subscription. However, they are expected to include advertisements, blending the traditional TV viewing experience with modern streaming habits. This strategy aligns with Disney’s broader objectives to enhance viewer engagement and increase the time spent within its app, which now also features a Hulu tile.

The introduction of these channels is part of a larger trend towards ‘cableification’ of streaming services. Disney also has plans to introduce a streaming-only version of ESPN and a live sports streaming package in collaboration with Warner Bros. Discovery and Fox. The trend reflects the growing popularity of FAST services, which provide viewers with easy access to content with the simplicity of traditional TV channel surfing.

Currently, other streaming platforms like Amazon’s Prime Video through Freevee and NBCUniversal’s Peacock offer similar always-on streaming options, which feature a range of thematically programmed content. These channels are free with ads, though Disney’s model would differ by requiring a subscription.


The potential launch date for these new Disney+ channels has not been disclosed, and Disney has yet to comment on the speculation. However, the move could significantly impact how viewers interact with streaming content, offering a blend of scheduled programming and on-demand viewing.

This approach could address viewer fatigue associated with choosing from vast on-demand libraries, providing a more straightforward, engaging way to enjoy Disney’s extensive content roster.

Disney is also moving closer to traditional television practices by taking steps to curb password sharing on its Disney+/Hulu platform. In April, CEO Bob Iger announced that the company would introduce paid sharing plans starting this June to limit account access to subscribers’ households only.