Geek Culture

Blizzard Makes War With Chinese Mobile Game Company For Blatant Copyright Infringement

World of… Wait, what?! It appears that a very big hornet’s nest in the form of Blizzard Entertainment has been disturbed, thanks to China-based Sina Games for the shameless ripping off of the Warcraft IP and image rights to produce the free-to-play mobile game Glorious Saga.

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In response, the angered gaming giant came out with their legal stinger and proceeded to jab Sina Games hard, filing a lawsuit on August 16, 2019. The lawsuit accuses Sina Games for “creating a game whose content is almost entirely copied from the Warcraft games and related products.”

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The lawsuit also indicated that Sina Games even went so far as to directly rip off the names and visual assets of popular characters such as Jaina Proudmoore, Gul’dan and Malfurion Stormrage in Glorious Saga .

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Its mobile thumbnail is also a direct ripoff of the cover art for World of Warcraft‘s latest expansion, Battle for Azeroth. Spot the difference, why don’t you.

At the time of writing, Glorious Saga has been taken down from the Apple Store on iOS and the Google Play Store on Android respectively, indicating Blizzard Entertainment’s successful campaign against Sina Games.

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Of course, this won’t mean copycats won’t come back and try to profit off Blizzard’s coffers. We’re just curious to see just how far they’d go to perform more copying acts.


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