Artificial intelligence (AI) is everywhere, shaping the way people interact with technology on a daily basis. Apple Intelligence and Microsoft Copilot have entered the scene with plenty of features, but how do they compare? Which one provides the best experience for users looking to integrate AI into their devices seamlessly?
Apple Intelligence arrived as an upgrade to Siri, incorporating AI-powered enhancements to boost efficiency across iPhones, iPads, iMacs, and MacBooks. Writing tools, image generation, and system-wide integration allow users to interact with their devices in a more dynamic way. Microsoft Copilot, which replaced Cortana, offers a different approach by leveraging OpenAI’s GPT-4 model. Integrated into Windows 11, Microsoft Edge, and Bing, Copilot focuses on answering queries, assisting with research, and even generating content across various applications.
One major distinction comes from how both systems interact with users. Apple Intelligence seamlessly controls system settings, allowing users to turn on dark mode, open applications, and adjust preferences through voice commands. Copilot, while powerful in answering questions and assisting with writing, does not offer direct system control in the same way. Apple’s AI also integrates with the Notes app, enabling users to summarise text, rewrite content, and generate structured outlines effortlessly.
Apple Intelligence and Microsoft Copilot both offer AI-powered image generation, but their approaches differ. Apple’s Image Playground is a built-in macOS tool, allowing users to create visuals without third-party apps, while Copilot relies on Bing’s web-based generator, requiring access through a browser. In terms of conversation, Copilot provides a more interactive experience, responding with personality, engaging in follow-ups, and even expressing opinions, whereas Apple Intelligence remains efficient but less dynamic.
To see how these AI assistants perform in real-world scenarios, including image generation, text summarisation, and voice interactions, check out the full comparison video above as we pit the Apple MacBook Air 15 (M3) against the ASUS Zenbook S14.
Natalie is a big fan of anything related to movies, TV shows, and anime — you name it. When she’s not reading or being a dedicated cinephile, she’s probably playing gacha and tabletop games, or daydreaming of Sylus from Love and Deepspace.
Kevin Low
HSALS
