After Removing Free Trial, Netflix US Gets Yet Another Subscription Price Hike

Times are looking tough for Netflix subscribers in the US, and potentially the rest of the world. In the same month, the streamer has removed its 30-day free trial and in favour of a slate of sample episodes of select shows, and this time it has announced that prices for subscription plans have increased yet again.

A quick look at the pricing plans for Netflix US, and one will notice that the prices for the Standard (US$13.99 from US$12.99) and Premium (US$17.99 from US$15.99) monthly subscriptions have increased (thanks, The Verge). The Basic plan (US$8.99/month) remains unchanged… for now, at least.

Also according to The Verge, the updated subscriptions will be doled out to subscribers with their next billing cycles.

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This price bump should probably come as no surprise, given how Netflix had already revised its prices back in 2019, much to the chagrin of its subscribers. The past two price hikes is probably a reaction to how the streamer’s dominance in the market has been challenged with the meteoric rise in other streamers such as Disney+, HBO Max, Apple TV+ and Peacock.

Despite that, Netflix seems to still be reeling in huge subscriber counts with its quality shows such as Stranger Things and The Witcher, the latter of which became the most-viewed TV series globally in 2019.

At present, there seems to be no plans to increase subscription prices in regions outside the US, so maybe folks living in the States might want to consider getting a VPN to get a cheaper subscription elsewhere.


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