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3 Months On, Marvel’s Avengers Still Hasn’t Turned A Profit

After a rather middling release, it’s no surprise that Marvel’s Avengers is in somewhat of a miserable state.

Most recently, publisher Square Enix revealed that the game is still struggling to recoup its development costs in a recent translated results briefing (via IGN). The losses amount to a whopping ¥7 billion (approximately US$67 million), and according to game industry analyst David Gibson earlier this month, Marvel’s Avengers reportedly cost US$100 million to make, and that sales were only up to about “60%” of that operating cost.

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“Sales of Marvel’s Avengers were lower than we had expected and unable to completely offset the amortization of the game’s development costs,” said Square Enix president Yosuke Matsuda.

“In addition to the amortization of that game’s development costs, another significant factor associated with the title was the fact that we undertook a major advertising campaign at the time of its launch to make up for delays in our marketing efforts resulting from the COVID-19 pandemic,” he added.

Though there aren’t any hardline approaches to attempt to turn this deficit with Marvel’s Avengers around, Matsuda did offer some consolation to fans of the title, stating that the development team will continue to offer “ample additional content” to supplant the game’s post-launch lifespan.

Already, the game’s first DLC content and hero, Kate Bishop, are in the pipeline, but what other tools Crystal Dynamics and Square Enix will provide in attempting to scale this increasingly steep mountain remains to be seen.


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