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Sony Calls Upon Creatives To Celebrate Singapore’s Vibrancy For Alpha Creators 4.0 Contest

Calling all creatives! Sony’s Alpha Creators contest is back again with the theme, ‘Our World In Colour’. This time around, the contest is opening up video submissions too.

The contest is open to amateur and seasoned creatives who like to challenge boundaries, rediscover their passions and celebrate the beauty and vibrancy of Singapore.

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To participate in the photography category of the contest, participants will have to submit their entry comprising of a single photo or a series of up to five photos pertaining to the theme ‘Our World In Colour’.

Likewise, participants in the videography category will have to submit a video no longer than one minute with a caption explaining how the colour scheme in the video inspires their creativity.

Entries must be submitted on Instagram with the hashtag #SonyWorldInColour and tagging Sony Singapore. Participants must also follow Sony Singapore on Instagram and have a public account in order to qualify.

Four semi-finalists – two from each categories – will go head-to-head to produce a one of a kind photo series and a final outstanding video. The grand prize winners for each category will be crowned on 27 October 2021.

Prizes for each category are as follows:

Photography CategoryVideography Category
Grand Prize Winner – S$2,000 Cash Prize
– S$1,000 Sony Store Online Credits
– S$2,000 Cash Prize
– S$1,000 Sony Store Online Credits
1x Runner Up– S$1,000 Cash Prize
– S$1,000 Sony Store Online Credits
– S$1,000 Cash Prize
– S$1,000 Sony Store Online Credits
5x Honourable Mentions – S$200 Sony Store Online Credits each
– Featured in Sony digital gallery
– S$200 Sony Store Online Credits each
– Featured in Sony digital gallery

Photography submissions will be judged by professional photographer Lee Aiksoon and creative designer, Aristelle Siew. Videography submissions will be judged by Fashion and Lifestyle videographer Jaegen Tan and filmmaker and vlogger, Shawne Koh.

The Alpha Creators contest starts on 20 August and ends on 26 September 2021, 23:59hrs SGT.