fbpx

‘Mattel Brick Shop’ Building Blocks Challenges LEGO In May 2025

Mattel is stepping into the building sets market with the introduction of Mattel Brick Shop, a new brand designed to push the boundaries of traditional construction play. With decades of experience in the toy industry, the company aims to introduce innovative materials and features that encourage creativity.

The brand promises a building experience centred around quality, customisation, and enhanced post-build opportunities. Every set is designed with a strong brick fit, intuitive playbooks, and sturdy constructions that allow for endless imagination. Builders can expect additional surprises in each product, with higher piece counts and more features at competitive prices.

Advertisement ▼
‘Mattel Brick Shop’ To Take On LEGO Come May 2025

Roberto Stanichi, Mattel’s executive vice president and global head of vehicles and building sets, expressed excitement over the launch in a press release, stating, “Today marks an exciting new chapter as we introduce Mattel Brick Shop. Our commitment is to deliver building sets that surpass builder’s expectations, with elevated designs and authentic details at accessible price points and I’m looking forward to revealing our first product line in a few months.”

For decades, Mattel has been a major force in the toy industry, owning an extensive catalog of globally recognised brands. From Barbie and Hot Wheels to Fisher-Price and UNO, the company has shaped childhood play with products that remain household staples. Mattel Brick Shop represents an evolution of that legacy, introducing a brand that aims to stand alongside the biggest names in construction toys (we’re looking at you, LEGO…).

With a history of adapting to market trends and consumer needs, the toy giant’s entrance into the building sets category signals an effort to diversify its offerings while staying true to its mission of inspiring play. The first wave of products is set to arrive in May 2025, with additional releases planned for the future. More information and updates on upcoming product releases can be found at the Mattel Brick Shop website.