The time-warping magic is working, and Disney is reaping the rewards. The second season of Loki opened to solid viewership numbers over its first three days (plus a few hours), racking up more than 10 million views worldwide for Disney+.
According to the streamer’s internal viewing data, the viewership count amounted to 10.9 million, which is derived from dividing total viewing time by run time. The pilot episode aired on 5 or 6 October (depending on region) with a 47-minute run time, equating to about 8.54 million hours of total viewing.
The three-day showing puts Loki‘s latest season as the second most-watched premiere of a Disney+ series in 2023, trailing just behind the first episode of The Mandalorian Season 3 in March earlier this year. It also compares well to another Star Wars series Ahsoka, and is on track to pass the latter’s five-day tally of 14 million views.
Elsewhere, animated feature Elemental pulled in 26.4 million views on its first five days on the streamer, while the live-action Little Mermaid swam to 16 million in the same timeframe.
It doesn’t come as a surprise that Loki Season 2 is off to a strong start. The first season was the most watched Marvel series on Disney+ to date, after all, averaging about 872 million minutes of viewing per week. With five more episodes to go, one can only hope the momentum continues to last, as Marvel Studios would need it after receiving backlash for allegedly using AI in its marketing material.
The new season welcomes Tom Hiddleston as the god of mischief, joining other returning stars like Owen Wilson, Gugu Mbatha-Raw, Sophia Di Martino, and Tara Strong. Ke Huy Quan is a series newcomer, making his debut in the first episode as OB, a quirky repair guy at the TVA.
New episodes of Loki Season 2 air weekly on Disney+, with the next slated for 13 October (12 October, 6 pm PT for viewers in the U.S.).
Si Jia is a casual geek at heart – or as casual as someone with Sephiroth’s theme on her Spotify playlist can get. A fan of movies, games, and Japanese culture, Si Jia’s greatest weakness is the Steam Summer Sale. Or any Steam sale, really.
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