LEGO.com Makes Southeast Asia Debut In Singapore With LEGO Insiders Membership & Exclusives

AFOLs (Adult Fan of LEGO) in Singapore will have plenty to rejoice this coming November, specifically from 1 November onwards. Singapore will be the first country in Southeast Asia to launch a shoppable LEGO.com website, alongside its flagship membership programme, LEGO Insiders.

With the launch of LEGO.com, shoppers will have access to a full range of LEGO sets such as hard-to-find sets like the 21343 LEGO Ideas Viking Village, 21342 LEGO Ideas The Insect Collection, and the 21335 LEGO Ideas Motorized Lighthouse, featuring a lighthouse tower with motorized rotating light, custom designed Fresnel lens elements and a cottage with a glowing fireplace.

LEGO Insiders is a loyalty programme for LEGO fans to earn points when sets are purchased on LEGO.com. One can even earn more by registering their existing and new sets that were launched since 2019. Simply scan the unique QR code on the instruction manual for each set to earn 20 Insider Points per scan. Points can be redeemed in the LEGO Insiders Reward Centre for discounts on sets, member-only merchandise, cool collectibles, and more. Members will also get to attend exclusive events and enjoy hidden perks such as special gifts with purchase, digital downloads, and even early access to the most desirable limited edition sets.

“The launch of LEGO.com in Singapore demonstrates our commitment to LEGO fans in Southeast Asia as they can now have unlimited play experiences directly with the brand and many exclusive benefits that only LEGO.com as a brand-owned platform can provide. We look forward to further inspiring and developing builders of tomorrow in Southeast Asia through creative LEGO play experiences both online and offline.”

Natali Stojovic, Head of LEGO Retail, Senior Vice President

From 1 to 11 November, all LEGO Insiders members can look forward to receiving an “Opening Special” gift-with-purchase (GWP) LEGO Delivery Truck with a minimum purchase of S$120 on LEGO.com in Singapore, while stocks last.

Additionally, from 1 and 16 November, other GWP include the 40609 LEGO Christmas Fun Add-on Pack with a minimum purchase of S$80 ( for LEGO Insiders only), or the 40595 LEGO Ideas Tribute to Galileo Galilei with a minimum purchase of S$210, while stocks last. The LEGO Christmas Fun Add-on Pack features 146 colourful Christmas-themed elements that can add a festive twist to one’s LEGO creations, while the LEGO Ideas Tribute to Galileo Galilei pays tribute to the legendary astronomer.

So get your wallets ready and mark your calendars for 1 November!