Following shortly after the launch of Hasbro Pulse in Southeast Asia, specifically across Singapore, Malaysia, Hong Kong and Taiwan earlier this year, its crowdfunding platform, HasLab previously only available in the US and UK has since been made available as well. Since then there has already been three successfully backed projects: the G.I. Joe Classified Series: Assault Copter Dragonfly (247% funded), followed by the Star Wars The Vintage Collection: The Ghost (268% funded) and Marvel Legends Series: Giant-Man (138% funded).
The current HasLab project, the Ghostbusters Plasma Series: Two in the Box! Ghost Trap and P.K.E. Meter is already at 180% funded, and closes on 12 December 2023. This latest HasLab project was fully backed within 3 days of launch, with an initial backing goal of 10,000.
So what exactly is HasLab? It’s Hasbro’s official crowdfunding platform that brings exclusive limited edition products to fans, which are only available via Hasbro Pulse’s website. Customers would also be reassured this is risk-free, since they will only be charged the full amount when a project is successfully backed.
The Transformers: Cybertron Fest at the Singapore Comic Con on 9 to 10 December 2023 marks the first time that Hasbro Pulse will have a physical product presence in Singapore, where it will include past HasLab projects such as Victory Saber, along with sneak peeks of the latest Pulse Exclusives and products revealed at Pulse Con and MCM London Comic Con, including Transformers Studio Series: Leader Transformers: Bumblebee 109 Concept Art Megatron (last seen at Pulse Con), and Transformers Collaborative: Stranger Things x Transformers Code Red (last seen at MCM London Comic Con).
Best of all, Hasbro Pulse Singapore is giving away a Transformers Generations HasLab Deathsaurus by simply signing up for their newsletter updates. The giveaway closes on 17 December 2023, so don’t miss out!
Seeing how there hasn’t been a Transformers HasLab project this year, we’re pretty sure there will be something in store for 2024 and beyond!