As 2024 begins to wind down, anticipation is building up for year-end traditions that range from Christmas gatherings and Spotify Wrapped to… Google Search? The world’s biggest search engine has always celebrated its top trends annually, and this latest iteration continues to delve into community sentiments around the globe, painting an interesting comparison against Singapore’s pop culture landscape.
While local preferences indicate several surprise additions, there are some expected results in entertainment, with Korean content dominating streaming services like before. Taylor Swift also emerged as the crowd favourite across various search categories, even topping the list for general trending news in Singapore.
Here are the top 10 Singapore trends in the general, news, TV shows, and movie charts, according to Google’s Year in Search for 2024.
Top 10 Trending Searches
- UEFA Euro 2024
- US Elections 2024
- Olympics 2024
- Taylor Swift
- CDC Vouchers
- How to Make Millions Before Grandma Dies
- Copa América
- AFC Asian Cup
- Liam Payne
- Labubu
If there’s one sport to unite Singaporeans, it’d be football. The presence of UEFA Euro 2024, Copa América, and AFC Asian Cup is an affirmation of the nation’s shared love for the ball-kicking activity, with the Summer Olympics reigniting sporting buzz and glory after four years. Thai box-office hit How to Make Millions Before Grandma Dies also made the cut as an underdog, spelling an optimistic future for Thai cinema. Oh, and let’s not forget about the Labubu craze, which exploded after Blackpink’s Lisa posted photos of herself using the quirky collectible as accessories for her luxury bags.
Top 10 Trending Singapore News
- Taylor Swift
- CDC Vouchers
- Labubu
- iPhone 16
- Excessive heat
- Max Maeder
- Lawrence Wong
- GST Voucher
- CrowdStrike
- Mpox
With the way Taylor Swift’s Eras Tour took the world by storm, it’s certainly no surprise that the singer-performer has maintained her position on the list, rising from eighth place last year to first. The remaining searches are more rooted in local context, featuring names like Team Singapore’s Max Maeder, who made history as the nation’s youngest Olympic Games medallist, and current Prime Minister Lawrence Wong, alongside mentions of rising temperatures and government payouts. More notably, the iPhone 16 is the only tech entry — a respectable feat considering its announcement was merely three months ago in late September.
Top 10 Trending TV Shows
- Queen of Tears
- Marry My Husband
- The Double (墨雨云间)
- Lovely Runner
- 3 Body Problem
- Star Awards 2024
- The Tale of Rose (玫瑰的故事)
- Love Next Door
- Gyeongseong Creature
- Hierarchy
Once again, Korean drama (or K-drama) has won over the hearts of Singaporean viewers. Between the most-searched Queen of Tears, Love Next Door, Gyeongseong Creature, and Hierarchy, Netflix continues to impress with its rich slate that includes 3 Body Problem, the only Western series on the list. The Double and The Tale of Rose, meanwhile, serve as proof of the increased appeal for and popularity of Chinese drama, both bringing different variety to the genre.
Top 10 Trending Movies
- How to Make Millions Before Grandma Dies
- Inside Out 2
- Deadpool & Wolverine
- Dune 2 (Dune: Part Two)
- Kung Fu Panda 4
- Madame Web
- Alien: Romulus
- Exhuma
- Money No Enough 3
- Despicable Me 4
Surprise, surprise! As it turns out, superhero films and summer blockbusters hold no candle to the big-screen darling that is How to Make Millions Before Grandma Dies. As expected, animated flicks like Inside Out 2, Kung Fu Panda 3, and Despicable Me 4 remain the most-searched entries, but the third-placed Deadpool & Wolverine comes across as particularly impressive, as R-rated films have to contend with more limitations. It’s worth noting that sequels make up the majority of the list, which ties in with this year’s list of top 10 highest-grossing films — and a first-time occurrence in box office history.
That’s a wrap for Google’s Year in Search for 2024! It’s always interesting to see how trends change or stay the same with each passing year, especially if the search results for Singapore differ quite a bit from other parts of the world. For those keen on checking out the remaining categories, the official Google Trends website puts all the information in one place.
Si Jia is a casual geek at heart – or as casual as someone with Sephiroth’s theme on her Spotify playlist can get. A fan of movies, games, and Japanese culture, Si Jia’s greatest weakness is the Steam Summer Sale. Or any Steam sale, really.
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