In a bid to win the hearts of all creators and streamers, Facebook Gaming has announced that they are continuing their plan to give 100% of their revenue subscriptions back to their creators from now until 2023.
Announced back in Aug 2020, the move to support their creators essentially means that all paid online events, fan subscriptions, badges, and any independent products will be free for the creators to profit unlike other streaming platforms such as Twitch, which continues to take a cut from their creators even if they’re partnered.
Mark Zuckerberg, Facebook’s CEO, took it one step further by calling out Apple in saying that even when Facebook introduces revenue share after 2023, “it will be less than the 30% that Apple and others take”.
At this point in time, Facebook is still considered subpar in terms of streaming. The incumbent, Twitch, enjoys the limelight for the time being and takes a 50% revenue share cut by default.
Honestly, there’s quite a bit of ground for Facebook to pick up but with deep pockets, there’s plenty of runway to build a legit rival.