Disney+ Loses 1.3 Million Subscribers After Price Hike

2023 saw price hikes in streaming services like Disney+ and Netflix, which the general public criticised. In the resulting aftermath, Disney+ lost 1.3 million subscribers and its top spot as biggest box office earner. Now, the company is looking to recover its losses with a strong start to 2024, but will it be enough to turn the tide?

disney+ loses subscribers

Consumers unhappy with the move have cancelled their streaming service plans, resulting in Disney+ losing over 1.3 million subscribers. The House of Mouse is planning to make up for 2023’s poor performance, projecting to increase its subscribers by 6 million in 2024, and attributing its entertainment and media losses to the poor performance of The Marvels and Wish at the box office.

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disney+ loses subscribers

“Just one year ago, we outlined an ambitious plan to return The Walt Disney Company to a period of sustained growth and shareholder value creation,” said Disney CEO Bob Iger, “Our strong performance this past quarter demonstrates we have turned the corner and entered a new era for our company.”

Disney also teased release dates for its upcoming projects up to 2026 in its quarterly earnings call, and a timeline for its refreshed park offerings. Things could be looking up for Disney this year, and the company remains optimistically careful about its projected profits.