De’Longhi is brewing a global campaign to bring the ‘Perfetto’ cup of coffee to the homes of coffee lovers all over the world.
The campaign, titled ‘Perfetto’, launches De’Longhi’s new coffee machine, the La Specialista Prestigio and stars the brand’s new brand ambassador, Brad Pitt.
The campaign is directed by Damien Chazelle (La La Land) and offers viewers a glimpse of the day of the life of Hollywood star Pitt. In the campaign, the Ad Astra star switches his spaceship for a motorcycle and rides around Los Angeles in the early morning to get a bag of coffee beans. Pit later stops for gas and embarks on a scenic ride before enjoying his coffee in the comforts of his own home.
The campaign aims to bring forth the classic Hollywood lifestyle and a sense of authenticity to coffee drinkers all over the globe with the new La Specialista Prestigio coffee machine.
“For consumers with a discerning taste, our La Specialista Prestigio brings an authentic bean-to-cup experience for their home,” said Poh Hwee Hian, managing director of De’Longhi Singapore and Malaysia.
“With innovative technology that is unique to De’Longhi, making the perfect brew has become simpler, without removing the hands-on experience coffee connoisseurs appreciate with a manual machine.”
The all-new La Specialista Prestigio is now available on the De’Longhi online store and major consumer and electronic stores at a recommended retail price of S$1,599.