Crayola is following the lead of toy companies like Hasbro and Mattel and is heading into the world of entertainment.
The crayon company announced the formation of Crayola Studios, a division of the company that will focus on producing movies and TV shows for kids.
Victoria Lozana, Crayola’s executive vice president of marketing, will be overseeing Crayola Studios, with support from Goatfish Agency and sister company, Hallmark Media.
The new studio already has a project on its slate, starting with The Alien Adventures of Finn Caspian. And no, it’s not a movie about crayons.
The Alien Adventures of Finn Caspian is based on a podcast from Jonathan Messinger and follows a young boy named Finn Caspian who lives on an interplanetary space station. The young boy then goes on adventures with his friends to explore space and help those in need.
The movie will be co-developed by MIMO Studios. MIMO Studios is run by former Nickelodeon chief Cyma Zarghami.
“Crayola is synonymous with kids and colour and we are so excited to collaborate with them to bring these beloved journeys to life through world-class animation and artistry,” said Zarghami.
“We have been cultivating The Alien Adventures of Finn Caspian since we first identified it and immediately saw the great potential and opportunity to tell rich stories in video the way Gen-Z Media did in the podcast. The combination of great characters, creativity, adventure, and information is something we can’t wait to bring to audiences worldwide.”
“This series allows kids to explore the power and limitless potential of imagination, self-expression, and creativity,” Lozana added. “Its DNA is at the very core of what we do at Crayola and a perfect example of the type of shows we want to produce going forward. We’re thrilled to join forces with the talented team at MIMO to bring Finn’s action-packed adventures to life.”
Don’t judge a book by its cover, for behind all this makeup, is a geek just like you. To simply put it, superheroes, Star Wars, Harry Potter and all things gore and creepy makes this girly girl swoon.
