The future of AR and VR content is looking bright as Apple Vision Pro is launching with a string of content partners, including ESPN, MLB, PGA Tour, Max, Discovery Plus, Amazon Prime Video, Paramount Plus, Peacock, Pluto TV, Tubi, Fubo, Crunchyroll, and more but more notably, the full library of Disney+ content will be available on the VR headset, with over 150 movies and TV shows available in stereoscopic 3D, including Avengers: Endgame and Star Wars: The Force Awakens, with more to come. Yeah, we’re scratching our eyes in disbelief as well because this could mark a return of 3D to Hollywood in a big way.
Disney+ on the Apple Vision Pro won’t just include the streaming platforms catalogue, but also four unique environments to experience including the Disney+ Theater, inspired by the historic El Capitan Theatre in Hollywood; the Scare Floor from Monsters Inc.; the Avengers Tower overlooking downtown Manhattan; and the cockpit of Luke Skywalker’s landspeeder, watching a binary sunset on Tatooine.
“At Disney, we’re constantly searching for new ways to entertain, inform, and inspire by combining exceptional creativity with groundbreaking technology to create truly remarkable experiences,” said Disney CEO Bob Iger. “Apple Vision Pro is a revolutionary platform that will bring our fans closer to the characters and stories they love while immersing them more deeply in all that Disney has to offer. We’re proud to once again be partnering with Apple to bring extraordinary new Disney experiences to people around the world.”
While there are still some questions around the commercial viability of a US$3,500 virtual device, there’s no denying that Apple is playing the long game. The American hardware and software company only just became the world’s top smartphone maker by volume for the first time, after 15 iterations of its highly successful iPhone. According to figures by research group IDC, Apple is the only major smartphone company to post annual growth in units sold. The company shipped 234.6 million handsets in 2023, edging out former leader, Samsung’s 226.6 million and ending Samsung’s 12-year dominance as the global industry leader by volume.
The Apple Vision Pro headset will launch on 2 February 2024, with retail prices starting from US$3499.
Trinity is a geek who enjoys watching anime, superhero and Sci-Fi movies and TV shows. She enjoys gaming (however has terrible gacha luck) and creates cool homebrew campaigns in her free time. She’s always up for a new adventure — with a cosy jacket and a good book in hand.
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