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Apple Introduces New Red iPhone 8 And 8 Plus In Collaboration With PRODUCT(RED)

Apple’s adding another colour to their iPhone 8 and 8 Plus collection with the PRODUCT(RED) Special Edition!

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This new iPhone features a red glass enclosure, bringing back the PRODUCT(RED) designs which were discontinued with the iPhone 7 models. But unlike the previous versions, the red iPhone 8 has a black front panel instead of white.

“This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” said Greg Joswiak, Apple’s vice president of Product Marketing. “iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos. We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do.”

A portion of all proceeds from these iPhones will go towards the Global Fund HIV/AIDS, that help provide testing, counselling, treatment and prevention programmes.

(RED) is an international organisation that works with leading companies to raise funds for the fight against HIV/AIDS. Apple has been working with (RED) for 11 years, and has raised over US$160 million through their PRODUCT(RED) products.

“Today’s announcement is further evidence of Apple’s leadership in and commitment to the AIDS fight since the beginning of (RED) in 2006,” said Deborah Dugan, (RED)’s CEO. “The more than $160 million Apple has donated in the last 11 years today equates to more than 800 million days of lifesaving ARV medication that prevents the transmission of HIV from mothers to their babies. We’re honored that Apple has dedicated its resources to our purpose, and can’t wait to see customers bring our mission to life through the purchase of iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition.”

Apple also announced that the new PRODUCT(RED) iPhone X Leather Folio has been released, and will be sold at retail price of S$148, joining Apple’s other PRODUCT(RED) products.

The iPhone 8 and 8 Plus PRODUCT(RED) Special Edition will be available to order starting Tuesday 10 April, and will be on sale in Singapore from April 13th 2018. They come in 64GB and 256GB models, starting at retail price of S$1,148.


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