Electronics and smartphone maker Xiaomi, and Leica Camera, the German photography equipment manufacturer, have announced a long-term partnership in mobile imaging. Their first co-developed smartphone will be launching in July.
In the mobile phone market, Xiaomi is known for its good phones at consumer-friendly prices and is currently the world’s third-largest smartphone manufacturer. Meanwhile, Leica Camera is a well-known name in the field of photography, with over 100 years of experience in engineering lightweight cameras and world-class optical lenses.
In their joint press release, both companies are looking forward to push the boundaries of optical performance and photographic experience on mobile phones.
“We are convinced that the first jointly developed imaging flagship smartphone makes the pioneering progress of both companies visible,” CEO of Leica Camera, Matthias Harsch, said. “We will provide consumers in the field of mobile photography exceptional image quality, classic Leica aesthetics, unrestricted creativity, and will open a new era of mobile imaging.”
This is not Leica’s first venture into mobile imaging; it has partnered with Huawei since 2016. It’ll be interesting to see what this new Xiaomi-Leica partnership brings to smartphones in terms of camera hardware, imaging software, as well as phone pricing. Not long to go till July.
Jimmy is on a never-ending quest to finish his ever-expanding library of games, but he keeps getting sidetracked by a mountain of books to read, and a trail of actual mountains he hopes to climb.
Gerald
Edwin Teo
Si Jia
