Unicron Is Hasbro’s Biggest And Most Expensive Transformers Deluxe Toy Ever

Just when you thought Hasbro can’t get any more insane with their Transformers toys, in comes Unicron the Planet Eater, an absolute beast of a robot in disguise.


Sorry, Optimus Prime Ecto-35, but it looks as if we have the Transformers announcement of the year right here.

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Standing at an impressive two feet, the Transformers: War for Cybertron Unicron is hands down the largest Transformers toy manufactured by Hasbro. He comes with over a staggering 50 points of articulation, making him possibly the most playable and poseable figure ever as well.


And guess what — he turns into a freaking planet!

In Planet Mode, Unicron measures 30 inches in diameter, and at the centre of the planet is his iconic planet-eating jaws, which slide open to reveal a gaping maw of ferocious teeth. Fierce.

For those of you not familiar with Unicron, he’s arguably one of the most feared antagonists of the Transformers universe, perhaps even more so than Megatron. First debuting in the 1986 Transformers: The Movie, the Lord of Chaos is an ancient being capable of consuming entire planets, very much like Galactus in Marvel Comics.

This rendition of Unicron is possibly for the upcoming Transformers: War for Cybertron animated feature trilogy on Netflix. The thing is, as much as we want to say he’s readily available for purchase, Unicron is ultimately at the crowdfunding stage by HASLAB on Hasbro Pulse — the very first crowdfunded project for HASLAB.

If you’d like to see Unicron come to life, you’d have to pledge the (totally not) low, low amount of US$574.99, and the project would need a minimum of 8,000 backers by the end of August next month for it to be confirmed.

For those of you who reside outside of the US and really want to support this project, Hasbro is “looking at ways to make this item available internationally” if the campaign is successful.

So are you ready to awaken the Chaos Bringer to terrorise the comfort of your own home?