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Transformers: Rise of the Beasts

Rolling Out A New Generation Of Fans With ‘Transformers: Rise of the Beasts’ Toys For Kids

With the upcoming Transformers: Rise of the Beasts, toy brand Hasbro knows how important it is for fans of the almost 40-year-old entertainment franchise to see an upgrade in a whole range of Hasbro figures for collectors, but the company hasn’t forgotten about the young ones about to take their first steps into the world of Robots in Disguise.

From the usual transformable action figures, kids can take on the role of their favourite Autobot or Maximals with the new 2-in-1 transformable masks, challenge friends with 3-step smash changers, or fight against evil with a transformable 2-in-1 NERF blaster.

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Transformers: Rise of the Beasts

We took a deep look inside Hasbro’s vault of all things Transformers: Rise of the Beasts, and have picked out the best toys for your child, be it a blaster, wearable mask, or traditional action figure.

In addition, Hasbro Singapore is also running a social media contest to give away four tickets to Universal Studios Singapore to five winners per month, across May and June. All you have to do is spend a minimum of S$30 on Transformers products from participating retailers from now till 30 June 2023 and submit your entries online for a chance to win each month. More details of the contest can be found on Hasbro Singapore’s Facebook and Instagram posts.


Optimus Primal & Bumblebee 2-in-1 Converting Roleplay Masks

Why would you just want to play with a toy, when you can wear one too, with the first of its kind, transformable roleplay masks! The Optimus Primal 2-in-1 Roleplay Mask converts from wearable mask to robot mode in just 12 steps, while the Bumblebee 2-in-1 Roleplay Mask can transform from wearable mask to robot mode in just 15 steps.

Both Transformers stand tall at 9-inches when in robot mode, and feature an elastic strap and nose padding for an adjustable and comfortable fit in mask mode, for most kids aged 6 and up!

The Converting Roleplay Masks are available in Singapore via Amazon and Lazada, and in Malaysia via Lazada and Shopee.


Optimus Prime & Optimus Primal Smash Changers

The Optimus Prime Smash Changer gives kids the satisfaction of literally smashing into battle, where each smashing motion on the toy activates a transforming step. The Optimus Prime version converts from truck to robot mode in three steps, with three simple smashes on the top of the truck.

Meanwhile, the Optimus Primal Smash Changer transforms from gorilla to robot mode after three simple smashes on a flat surface. Both Transformers stand tall at 9-inch tall in robot mode, and can be easily converted manually back to their respective alternate modes in a few easy steps.

The Smash Changes are available in Singapore via Amazon and Lazada, and in Malaysia via Lazada and Shopee.


Optimus Prime 2-in-1 Blaster Powered by NERF

Quick – name any Transformer that can turn into a blaster? There aren’t many and this 2-in-1 Optimus Prime Blaster is the first-ever Transformers action figure that converts into a NERF blaster, going from robot to blaster mode in just 13 steps. The blaster comes packed with 2 NERF darts, which can be stowed away on the sides of the blaster, and it even features a targeting scope for precision aiming fun!

The Optimus Prime 2-in-1 Blaster is available in Singapore via Amazon and Lazada, and in Malaysia via Lazada and Shopee.


Beast Alliance

This range sees classic Transformers robots and beasts joining forces in an epic alliance, where vehicles transform into robots, while beasts transform into weapons. The Beast Combiners 2-Pack Bumblebee & Snarlsaber comes with two Beast Alliance figures – Bumblebee converts from car to robot mode in seven steps, while Snarlsaber converts from black panther to armour mode in eight steps, and can be attached to Bumblebee as his primary weapon.

The Beast Weaponizer 2-Pack Optimus Prime & Chainclaw comes with two Beast Alliance figures: Optimus Prime converts from truck to robot mode in 13 steps, while Chainclaw transforms from a wolf to a chainsaw weapon in four simple steps). Kids who want to add more beast weapons to their collection can check out the Beast Battle Masters Cheetor, which has him transform from animal to a claw blade weapon in four simple steps, allowing Optimus Prime to dual-wield two beast weapons concurrently!

Battle Changers Optimus Prime on the other hand, converts from an off-road truck to robot mode in eight steps, and is fully compatible with beast weapon and armour accessories in the Beast Alliance lineup.

The Beast Alliance range is available in Singapore via Amazon and Lazada, and in Malaysia via Lazada and Shopee.


This article is brought to you together with Hasbro Singapore.