If there’s one thing Sony Electronics is known for, it is their dedication to getting the best out of display panels. For Singapore, it’s no surprise that this year’s Bravia XR TV lineup sees new 4K TV models and upgraded features to bring the most immersive viewing experience to the living room. These models include the Master Series A90K and A80K 4K featuring OLED displays. In addition, Sony Electronics is introducing Mini LED tech with the X95K 4K TV as well.
At the heart of this year’s lineup is the Cognitive Processor XR, which Sony is banking on to reproduce content the way humans see and hear for an incredibly lifelike experience. In addition, the processor lends strength in pushing the XR Backlight Master Drive, a Sony-developed local dimming algorithm that delivers brightness, dynamic range, deep blacks, and natural colours.
Additionally, Sony’s new Bravia Core Calibrated Mode will automatically adjust the image quality on-screen to better align with the video creator’s original vision.
It also boosts the sound experience for users with Acoustic Surface Audio and 360 Spatial Sound Personaliser. Acoustic Surface Audio ensures that sound matches precisely with what’s on-screen whilst the 360 Spatial Sound Personaliser offers an optimised spatial sound experience.
Users can also enjoy TV like never before with Bravia Cam and Ambient Optimisation Pro. The Bravia Cam ensures that users always have the best seat in the house and offers gesture controls and video chat whilst the Ambient Optimisation Pro helps the Bravia Cam recognize where users are in the room and how far they are from the TV, so it can adjust sound and picture settings where appropriate.
Honestly, it works like an XBOX Kinect which we’ve seen in the past. If you’re hoping to toss out that controller you might want to hold on to it for a while longer until you’ve gotten used to gesture and voice controls.
Movie lovers will love the new Netflix Adaptive Calibrated Mode, a new display mode that uses Sony’s Bravia XR ambient light sensor to ensure that the artistic intent is preserved in all lighting conditions. This means you can Netflix and Chill with precise colours, accurate contrast and true motion, whether the content is enjoyed in a dark or well-lit environment.
While Netflix is the mainstay for many, the best way to enjoy the TV would be through Sony’s own Bravia Core streaming service which they claim is able to stream 80 Mbps whereas Netflix caps off at 17.2 Mbps.
As announced earlier this year, the Bravia XR TV is now optimised for gaming on the PlayStation 5. With immersive picture and sound, as well as 4K/120fps and HDMI 2.1 ports, all new models are designated ‘Perfect for PlayStation 5′ and will give smooth and clear movement for responsive gameplay.
This is an ideal Sony is striving towards as an organisation but we’re still waiting for a PS5 update to ensure all the features are up to par with their console rivals.
For a more personal theatre experience, customers can also check out the SRS-NS7 (S$399). The SRS-NS7 is a wireless neckband speaker that creates atmospheric personal cinema that surrounds you for a whole new way of listening. It is the world’s first Dolby Atmos compatible wireless neckband speaker. Plus, it has 360 Spatial Sound so you’re truly immersing yourself in the movie, tv-show or song that you’re listening to.
If you want to share that cinematic experience with your friends and family instead, then the HT-A9 home theatre system (S$2,699) is the way to go. With 360 Spatial sound mapping technology too, viewers will be able to feel sound from every direction and distance, even beyond the boundaries of the room. Place it in any room, and the HT-A9 will also calibrate the sound to fit and fill the room accordingly.
To further elevate your sound experience, Sony is also introducing new home theatre systems such as the HT-A7000 and HT-A5000 soundbars.
The A90K 4K OLED comes in 48″ (S$3,999) and A80K 4K OLED comes in 55″ (S$3,999), 65″ (S$5,999) and 77″ (S$13,999).
The X95K 4K Mini LED TV comes in 85″ (S$12,999) and 65″ (S$6,999).
The new Sony BRAVIA XR 2022 lineup is now available on Sony’s website.
Don’t judge a book by its cover, for behind all this makeup, is a geek just like you. To simply put it, superheroes, Star Wars, Harry Potter and all things gore and creepy makes this girly girl swoon.
Si Jia
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