Before today, folks in Singapore were only able to consume dishes made with the plant-based Impossible Foods in restaurants, and were only recently able to purchase blocks of Impossible meat via home delivery in select retailers, but usually that came at a premium. However, it all changes from now thanks to the beginning of home retail for the brand.
Starting now, Impossible Foods will be available for purchase en masse exclusively via RedMart online and 79 NTUC FairPrice outlets islandwide.
Compared to actual minced beef (a 500-gram pack of Australian premium grassfed minced beef retails for a measly S$6.95), this is actually more than twice as expensive, which makes sense given how these plant-based meats are processed in the lab as opposed to the farm.
“We’re a startup, and unlike the animal and egg industry, we don’t have the years and years of legacy and infrastructure that they do. We’re trying to build on that. We’re constantly reinvesting to support our capacity [as we expand]. So stay tuned; as we get further along, our prices will go down as we pass them to consumers. Eventually, our plant-based meats will be less expensive, more delicious and healthy compared to our meat counterparts.,” said Patrick Brown, CEO of Impossible Foods.
This is certainly a start, as Impossible-based dishes can now be cooked at home by the average consumer. Impossible Foods has yet to announce whether it will make its other offerings, such as Impossible Pork and Impossible Sausages, available for home retail as well.
Marion has a serious RPG addiction. Sometimes it bleeds into real life; he forgets to sleep because he thinks he has a Witcher’s body clock. Forgive him in advance if he suddenly blurts out terms such as “Mind Flayer” and “Magic Missile”, because never once does he stop thinking about his next Dungeons & Dragons game.