HoYo Fest Returns Jul 2025, Organiser HoYoverse Allows Sale Of Unlicensed Fan-Made Items

HoYoverse is marking the return of its highly anticipated HoYo FEST event in July 2025, offering not only a celebration of its games but also marking the first time a gaming company is allowing fan-created merchandise to be sold at its own event in Southeast Asia.

Now in its fifth year, HoYo FEST 2025 will take place in exhibition centres across Singapore, Malaysia, Indonesia, the Philippines, Thailand and Vietnam, treating fans with four days of activities and various booths themed after their favourite games like Genshin Impact, Honkai Impact 3, Honkai: Star Rail and Zenless Zone Zero. Event goers can also expect tons of event-exclusive merchandise up for grabs.

HoYo FEST 2025 will also see the debut of its Artist Alley in Southeast Asia, allowing local artists to showcase and sell their own HoYoverse-inspired creations, marking the first time a gaming company has done so in the region. In addition, a new stage segment will be introduced, allowing cosplayers, performers and fan artists to showcase their talents on the HoYo FEST stage, with the final lineup for performances across the six countries being announced later in June.

Tickets for HoYo FEST 2025 will go on sale starting from 24 June 2025 at 11:00 AM SGT (UTC+8) on the official event website, with fans able to choose between One-Day Passes, Multi-Day Passes, or Fast Passes for early entry privileges.

HoYo FEST 2025 will take place from 24 to 27 July 2025, and will be held in the following countries and locations:

Kevin Low

Kevin is a reformed PC Master Race gamer with a penchant for franchise “duds” like Darksiders III and Dead Space 3. He has made it his life-long mission to play every single major game release – lest his wallet dies trying.