Hasbro and Nintendo have entered a new licensing partnership to create toys based on the latter’s long-running Legend of Zelda RPG franchise, with the collaboration kicking off in 2027.
“For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery,” said Hasbro Toys and Board Games President Billy Lagor in a press release. “By combining Nintendo’s iconic storytelling with Hasbro’s leadership in action and role-play, we’re delivering toys that invite fans to play, explore and forge their own epic adventures.”
The multi-year collaboration is set to begin in 2027, although the first reveal of the latest action figures will arrive at the San Diego Comic Con 2026, happening from 23 to 26 July, where three six-inch scale figures will be unveiled. While no details on these figures were announced, these toys would possibly be a part of the Legend of Zelda’s 40th anniversary celebrations this year, or even a collaboration with Sony Pictures’ upcoming live-action movie, which is set to launch on 30 April 2027.
As to which characters will first get the toy treatment, likely contenders include main hero Link or Princess Zelda, although iconic series villain Ganondorf won’t be too far of a stretch. As the partnership is being described as a “multi-year collaboration”, many more toys are presumably on the way, so perhaps fans can look forward to other favourites across the franchise making their action figure debut, such as the prince of the Zora, Sidon, from 2017’s The Legend of Zelda: Breath of the Wild.
The upcoming launch of Hasbro’s Legend of Zelda toys follows Lego’s own collaboration sets, which were released in early 2026, and comprised the final battle scene from 1998’s The Legend of Zelda: Ocarina of Time in brick form, featuring a massive recreation of Ganon against Link and Zelda minifigures. Speaking of the classic game, Nintendo also revealed its remake during the Nintendo Direct showcase in June, which will bring the beloved N64 title to the modern era sometime this year.
Kevin is a reformed PC Master Race gamer with a penchant for franchise “duds” like Darksiders III and Dead Space 3. He has made it his life-long mission to play every single major game release – lest his wallet dies trying.
Si Jia
