The Brands Forcing Their Way into Star Wars Day: Singapore Edition 2017

To the non-geeks in the world, May the 4th is just another day. But to people like us, May the 4th has a special place in all our hearts, as it is the designated day for all things Star Wars.

Why May the 4th one might ask? It’s a phonetic play on the words “May the Force Be With You” but you already knew that, we just had to get it out of the way.

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Of course, brands know that too, so here they come into the picture, and spoiling all the fun. Not all brands are that blatant though, as some come up with some creative efforts but there will be the select few who thought they could get away with it, by slapping on something Star Wars and keeping their fingers crossed.

Here are a few we have seen around in Singapore, trying quite hard to jump on the bandwagon. But let’s start with the one good Chosen One, and some honourable mentions.


Got our hands on the latest Samsung Mobile Gear 360 and did a comparison… not. #starwars #maytheforcebewithyou #may4 #MaytheFourth

Posted by tech360.tv on Wednesday, May 3, 2017

This is how you do it right guys. Old school versus new school.

Singapore Army

#NS50 #MayTheFourthBeWithYou#ArmyReadySoldierStrongDesigned by: LCP Tan Jit Jenn (Army News)

Posted by The Singapore Army on Wednesday, May 3, 2017

Classy, and subtle. We like.


May the Fourth be with you today! #KFCSG #StarWarsDay #MayTheFourth

Posted by KFC on Wednesday, May 3, 2017

Looks extra yummy.


[Giveaway] We’re giving away 1 unit of the Sound BlasterX Kratos S5 (worth $229.00)!Join this giveaway, you must. This…

Posted by Creative Labs on Thursday, May 4, 2017

Speakers that can power up like Lightsabers and offering a freebie too to celebrate the occasion? We’re all in!

Changi Airport

Meet our very own Jedi, Muhammad Nur Husri, a dnata Flight Controller at Changi Airport. Husri expertly wields his…

Posted by Changi Airport on Wednesday, May 3, 2017

We’re on the fence about this. It’s not Changi Airport’s best work but since it brings to prominence a Star Wars fan, we can dig that. The marshalling wands could have been shopped into sabers though, but maybe it works because they were left as is.

And now… down the rancor pit we go…..


LIVE from #ZenFoneZoomS media event, on the sea ?

Posted by ASUS on Thursday, May 4, 2017

This is probably one of the most tacked on efforts for the list. A mobile phone launch with no correlation to Star Wars Day at all.

DBS Bank


Posted by DBS on Wednesday, May 3, 2017

Yeah we get it, talk about being insecure. Much brand, such logo.

Tampines 1 Shopping Mall

Star Wars Day

May the 4th be with you.It’s Star Wars Day and these cute Star Wars masks are a “mask-have” for your May slumber party!

Posted by Tampines 1 on Thursday, May 4, 2017

In contrast with what we’ve seen, this is not too bad. At least some effort is made to show off the product in action.

Ion Orchard Shopping Mall

Uh…that’s it? Are those even X-Wings?? And why are they shooting out green and blue lasers? Lightsabers come in different colours, not the lasers. This is what you get when you don’t pay your designers enough


Feels like someone thought of this in the morning, and had to fake it.


May the 4th be with you!

Posted by Logitech on Wednesday, May 3, 2017

So where’s the punchline?Or maybe it’s the bad Photoshop…..


Pick your side and stand a chance to get a $50 COURTS Voucher*. We’re selecting 20 lucky winners from the winning…

Posted by COURTS on Wednesday, May 3, 2017

Hey guys, don’t be cheap, a voucher to purchase the XBOX console? Why not give it away, like Creative did.

PlayStation Asia

"A good day to celebrate, it is."

Posted by PlayStation Asia on Wednesday, May 3, 2017

Ooh, Lightsaber! I was hoping for a 4 to appear somewhere. Repeatedly.


May the fourth be with you. Happy Star Wars Day!

Posted by 7-Eleven Singapore on Wednesday, May 3, 2017

Good setup but poor finish. But it does make us want to get a Slurpee.


Be one with the force and the force will be with you. Gather your troops and build your referral empire. Share vCashCard with your friends – you’ll get $5 for every successful sign up and they’ll get $3 in their new account.Find out more at: http://vcashcard.nets.com.sg/P.S: May the Fourth be with you (we just had to).

Posted by NETS on Wednesday, May 3, 2017

And for this one… we have no words…

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