Shopping on Taobao is now easier for users in Singapore. The popular e-commerce platform has launched the long-requested English-language interface, allowing smoother navigation for those who are more comfortable with communicating in English.
Eliminating the need for manual translations, it introduces various features that add to the convenience, including displaying prices in Singapore Dollars (SGD), English product descriptions powered by artificial intelligence (AI), and a more streamlined interface. It should be noted that the language switch limits the assortment of products, as some will become unavailable in the English version. Users can expect a “much wider selection of categories” in due time, however.
“The Taobao English interface is a testament to our dedication to serving the diverse needs of our global customer base,” said Jianqiu Ye, general manager of Tmall Taobao World. “We believe this launch will open up new opportunities for Singapore shoppers to discover and enjoy the great diversity of products available on Taobao.”
This feature requires the latest version of the Taobao app, and users will be able to log in to the English interface with their existing account credentials. To change the language, simply head into “Settings”, select “Language” under the “Country/region, language, currency” tab, and lock in “English”. Singapore is the first market to enjoy the English experience, with Malaysia set to follow.
Rounding out the launch are several limited-time perks for users in Singapore. The full list of details is as follows:
- New user exclusive: Up to RMB100 (approximately S$18) worth of vouchers, on either the English or the Chinese interface, on your first order on the Taobao app
- Free shipping to Singapore: Free international shipping to Singapore from China, for eligible products over RMB199 (approximately S$37)
- Free return on first order: Item(s) purchased with the ‘Local Returns’ label can be returned to our local warehouse within 15 days from the date of receipt. Return shipping is free for users’ first return. For subsequent return requests, the return shipping fee with doorstep pick-up service is RMB20.
The Taobao app is currently available on the Apple App Store and Google Play Store.
Si Jia is a casual geek at heart – or as casual as someone with Sephiroth’s theme on her Spotify playlist can get. A fan of movies, games, and Japanese culture, Si Jia’s greatest weakness is the Steam Summer Sale. Or any Steam sale, really.
Kevin Low
