Netflix Cracked Down On Password Sharing, Gained Subscribers And Will Now Raise Prices

Netflix is on a roll.

The company today announced that it is raising prices on some of its US, UK and France plans. The increase are effective today.

A premium Netflix subscription in the US is now set at US$22.99 a month, up from US$19.99 a month. The basic plan will now cost US$11.99 from US$9.99 and will no longer be available to new subscribers.

The ad-supported and standard plans will stay the same at US$6.99 and US$15.49 respectively. This is the same for ad-supported and standard plans in UK and France.


In the UK, the pricing for the ad-supported, basic standard and premium plans are £4.99, £7.99, £10.99 and £17.99 respectively. In France, it is 5.99€, 10.99€, 13.49€ and 19.99€.

“While we mostly paused price increases as we rolled out paid sharing, our overall approach remains the same — a range of prices and plans to meet a wide range of needs, and as we deliver more value to our members, we occasionally ask them to pay a bit more,” the company said to in its letter to shareholders accompanying quarterly earnings.

This price increase is not surprising. Earlier this month, it was reported that the company will be raising prices again after the Hollywood strike ends. This announcement comes after the company cracked down on password sharing in May this year.

Despite the unhappiness from subscribers on the crackdown, the company surprisingly gained over 6 million new subscribers. Now, other companies are following suit. Disney will soon begin crackdowns on password-sharing on 1 November for Disney+.