Earlier this month, the National Day Mega Sale team-up between Lazada and Mediacorp between 8 – 10 August was met with an overwhelmingly positive response from Singaporean shoppers.
In just three days, the collaboration saw a massive influx in shoppers on the e-commerce platform, spending over 500,000 cumulative hours shopping, with over 85,000 shoppers took part in the Slash It! price-reduction deals with their friends (more stats in the infographic at the bottom of this article). Thanks to its success, the collaboration will now continue into September with not one, but two events.
The first will be the 9.9 LazMall Big Brands Sale, which will take place from 9 – 13 September. The sale will feature some of the biggest discounts across 18,000 brands on LazMall, including LEGO, Adidas, Dyson, Braun, Philips, and Bose.
This sale also includes the third installation of the Lazada Online Tech Show in 2020, which hones in on the best deals in electronics on the e-commerce website.
As part of the collaboration, the convenience of Lazada’s e-commerce offerings will be combined in conjunction with Mediacorp’s broadcast expertise in bringing entertainment to shoppers, including television and radio spots, as they browse the platform.
“Mediacorp is glad to partner Lazada to deliver demonstrably positive results using the strength of our content and network. Both Mediacorp and Lazada share a mutual passion for innovation solutions for shoppers and businesses, said Parminder Singh, Chief Commercial and Digital Officer at Mediacorp. “This partnership has created a new playbook for driving commerce using content solutions. It also demonstrates the power of omni-media storytelling for omni-channel retail success. We look forward to further strengthening the economic engine of the nation with more of such partnerships and innovations.”
“As the pioneer of shoppertainment in the region, we wanted to bring this concept to a wider audience and found a great partner in Mediacorp. With our strong joint content network, we saw how Singaporeans engaged in games and shopping activities on Mediacorp and Lazada’s platforms, and we were especially heartened to see support for local brands during the three-day campaign. Engagement and awareness for our first partnership far exceeded our expectations so this time, we are bringing our highly anticipated Online Tech Show and 9.9 LazMall Big Brands Sale together,” said Carey Chong, Chief Operating Officer of Lazada Singapore.
Ahead of the 9.9 LazMall Big Brands Sale and Online Tech Show, consumers can look forward to the various pre-sale specials and deals that will be unveiled on 2 September on both Lazada and Mediacorp’s various social media platforms.
Marion has a serious RPG addiction. Sometimes it bleeds into real life; he forgets to sleep because he thinks he has a Witcher’s body clock. Forgive him in advance if he suddenly blurts out terms such as “Mind Flayer” and “Magic Missile”, because never once does he stop thinking about his next Dungeons & Dragons game.
Si Jia
Trinity Sun
