Starbucks and coffee lovers now have cause to rejoice as Nestle has just launched Starbucks At Home, their new range of premium coffee products for customers in Singapore.
This is the first line of products launched since Starbucks has joined forces with Nestle back in August 2018. It also marks the first time that Starbucks coffee has launched products specially catered to Singapore’s in-home segment.
This newly launched line of Starbucks At Home coffee will consist of 11 products namely their, roasted and grounded packaged coffees for those who do not have a coffee grinder at home, and most excitingly, the first-ever Starbucks capsules developed using Nescafe Dolce Gusto’s coffee and system technologies.
Owners of the Nescafe Dolce Gusto will be pleased to know that Nestle will be launching six flavours right off the bat for their Starbucks Dolce Gusto capsules with their first-ever launch of Starbucks at Home. These flavours include Cappuccino, Colombia Espresso, Latte Macchiato, Americano, Espresso Roast, and the ever-popular Caramel Macchiato.
For their grounded coffee, customers can expect to find the following options when shopping: Pike Place Roast, Espresso Roast, Caffè Verona, Veranda Blend, as well as their House Blend.
For this launch, Nestle states that it will be capitalising on its long and rich history of marketing coffee to the Singaporean market. It adds that the launch will also help build on Starbucks’s deeply rooted legacy of producing high-quality coffees with signature flavours to give customers an unparalleled experience.
Our companies have a deep business foundation in this market and we share the same passion for coffee. This global alliance will help grow both the in-home and out-of-home coffee market through exciting innovations and coffee solutions that will cater to a wider consumer group.Mr Rajiv Deraniyagala, Managing Director, Nestlé Singapore
The Starbucks At Home line of products will be available both in selected retailers and e-commerce platforms, including Nescafe Dolce Gusto’s website, from September onwards.
Do note that only Starbucks by Nescafe Dolce Gusto capsules will be available on the Nescafe Dolce Gusto website.