Apple is known in the industry for its top-tier products, but quality comes at a cost. In the case of the industry giant, that points toward environmental harm, but a new collaborative effort with a joint venture is set to bring about a sea change.
After more than 130 years of adopting the same manufacturing process, the company is teaming up with Elysis – comprising of aluminium giants Alcoa Corporation and Rio Tinto – to introduce an environmentally-friendly element into the whole production experience.
Termed to be a “revolutionary advancement”, the involved parties have forked out a total investment value of US$144 million to future research and development. Should it come to fruition, direct greenhouse gas emissions could potentially be eliminated, with oxygen being given off instead of carbon dioxide – and the effect applies to the international scale. #SaveMotherEarth
Apple’s CEO Tim Cook expressed interesting in continuing the partnership for future growth, stating:
Apple is committed to advancing technologies that are good for the planet and help protect it for generations to come. We are proud to be part of this ambitious new project, and look forward to one day being able to use alumnium produced without direct greenhouse gas emissions in the manufacturing of our products.
The team’s effort to go green is commendable. Prior to this, Apple has announced that all of its facilities will now be powered with 100 percent clean energy, and 23 of its suppliers have already hopped onboard. In a bid to eventually create products of recycled or renewable materials, a robot named Daisy was also debuted to efficiently disassemble iPhones and recover valuable parts for future high-tech recycling.
Now that one of the industry’s biggest names is committed to including environmentally-safe alumnium in their machines, hope is in the air that others will soon follow suit as well. Bravo, Apple.
Si Jia is a casual geek at heart – or as casual as someone with Sephiroth’s theme on her Spotify playlist can get. A fan of movies, games, and Japanese culture, Si Jia’s greatest weakness is the Steam Summer Sale. Or any Steam sale, really.
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