Singapore-grown gaming chair giant Secretlab is expanding to the United States, with the company launching the world’s first Secretlab Experience Store in Los Angeles, alongside making its products available at select Best Buy stores across the country.
“When people get the chance to sit in our chairs and experience them for themselves, a large percentage end up purchasing one for their own setup. We’ve seen it at Anime Expo, Comic-Con, and the world’s premier esports tournaments like Worlds and The International. That’s why we’ve been hard at work to let more fans experience Secretlab in person,” said Co-founder and CEO of Secretlab Ian Ang in a statement. “We spend years obsessing over our chairs and desks, including details we don’t even market. Now, more people across the US can sit down and feel what all that work adds up to.”
Opening on 18 November 2026, the Secretlab Experience Store is located at 8464 Melrose Avenue in West Hollywood and serves as a space to showcase the company’s latest products and new releases, such as officially licensed Special Edition designs spanning the Automobili Lamborghini, Pokémon, One Piece, Spider-Man, and Game of Thrones lineup.
In addition, customers will also be able to book one-on-one consultations through the store’s website, and head down to get tailored product advice or learn how to set it up themselves at home. To celebrate its opening, Secretlab will also be hosting a special lucky draw giveaway, with the first 50 store visitors receiving an exclusive Prize Pass and standing a chance to win a Secretlab MAGNUS Evo desk.
Also starting from 18 November, dedicated Secretlab spaces will also be rolling out inside 15 Best Buy stores located across the US, including California, Florida, Colorado, Virginia, Washington, Idaho, Alabama, Pennsylvania and Texas, with more stores to come.
Having these setups at a major US electronics retailer allows customers to go hands-on with a full Secretlab setup, trying out its latest chairs and desks on the spot for the right fit before taking their products home with them, offering a more traditional physical shopping experience compared to its usual online storefront.
The Secretlab Experience Store in Los Angeles will open on 18 November 2026 (Opening hours: Monday 12PM to 5.30PM, Tuesday to Sunday 12PM to 7PM), with dedicated Secretlab spaces in selected Best Buy stores across the US being rolled out from the same day.
Kevin is a reformed PC Master Race gamer with a penchant for franchise “duds” like Darksiders III and Dead Space 3. He has made it his life-long mission to play every single major game release – lest his wallet dies trying.
Si Jia
