Play LINE Friends Officially Opens First Store In Singapore With Over 150 New Merchandise

After being announced earlier this year in June, the Play LINE Friends Store in Singapore’s Funan Mall is finally officially opened and it features over 1,000 LINE Friends merchandise, with over 150 new items released.

The Play LINE Friends Store opened its very first outlet in Insa-dong, Seoul, Korea, where it enjoyed immense success with its many loveable characters such as Brown, Cony, Sally. Thereafter, it decided to open stores in Southeast Asia, with its first store in the region opening in the Philippines, and now a new store has opened in Singapore. 

The Play LINE Friends Store will feature merchandise of its many popular characters, including LINE’s very own loveable mascots, Brown, Cony, Sally, and Choco, as well as BT21 mascots, which includes Koya, RJ, Shooky, Mang, Chimmy, Tata, Cooky, and Van. 

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Here are some of the merchandise you can expect to find in the store:

Not only will Singapore’s very own Play LINE Friends Store carry tons of practical and adorable LINE Friends merchandise, but customers can also look forward to being greeted by a 2.8m, larger-than-life Sally statue which will be perfect for taking photos with for social media. 

Aside from Sally, there are also various art in the store which are perfect for photo taking.

The Play LINE Friends Store in Singapore has also launched a membership programme which aims to provide members with more benefits and rewards when shopping with the store. The programme has four tiers, Bronze, Silver, Gold, and VIP, with higher-tiered members entitled to more perks. Members can use their accumulated points to redeem exclusive merchandise and they will also receive exclusive early updates on when a new product is arriving, in-store promotions, and get to attend members-only events. 

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To celebrate the store’s official opening, members of the Play LINE Friends Store will also receive complimentary e-vouchers worth up to S$40 in their member account from 29 October to 1 November 2020. 

Not only that, from 29 October to 1 November, customers who upload a Tik Tok video of their Play LINE Friends Store experience will stand a chance to be selected to win prizes worth up to S$40.

You can check out Play LINE Friends Store’s official website to find out more about upcoming events and promotions, as well as sign up for its membership programme for free.

The Play LINE Friend store is located at Funan Mall, #02-14.


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