Geek Culture

Lenovo Brings Out The Big Guns In New Flagship Store In Singapore

When it comes to PCs, laptops and all their accessories, Lenovo is certainly up there with the best. However, in Singapore, they haven’t exactly had a one-stop place for all their products.

Not anymore. This week, Lenovo unveiled the opening of their very first flagship store in the new Funan Mall in Singapore

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This impressive 4,500-square foot space is among one of the largest in the building, and that says a lot for Lenovo’s intent to establish themselves as one of the biggest PC companies in the Little Red Dot. The space is evenly segmented into the various product lines and sub-brands such as Yoga, ThinkPad, IdeaPad and Legion to cater to consumers of virtually all demographics.

The launch was not only of the new flagship store, but also four new entries in the gaming department. Don’t be fooled by their sleek looks though — they are all armed to the teeth with the latest 9th-gen Intel Core i9 mobile processors, as well as NVIDIA GeForce GTX 1650 and 1660 Ti GPUs to ensure you’re always up to speed with today’s AAA offerings out there.

Arguably the most prolific launches of this bunch are the new Lenovo Legion Y740 and Lenovo Legion Y540 gaming laptops. 

These two laptops are stealthily designed so they fit seamlessly in both the home and office. The Y740 comes outfitted with a bright screen display of up to 500 nits, and also packs some aural punch with its Dolby Atmos Speaker System with Dolby Sound Radar for some really immersive gaming experiences. The Y540 is the more “reserved” cousin, with an anti-glare screen and ultimate cooling ability thanks to Legion Coldfront, enabling you to run your games as stealthily as possible.

The Lenovo Legion Y7000 SE is the FPS gamer’s new go-to, sporting the crimson red “Y” lighting, as well as a matching full-sized red-backlit keyboard. 

Lenovo Legion Y7000 SE

Again, looks aren’t everything as it packs a lot of visual punch, with more than 2 million pixels encased in a thinly-bezeled Full HD display. Not to mention that it comes with a 144Hz refresh rate, 300 nits of brightness and an IPS anti-glare screen so your eyes don’t get fried while slugging away in Overwatch or Apex Legends.

Rounding up the new products is the Lenovo IdeaPad L340 Gaming

Lenovo IdeaPad L340 Gaming

Among all the gaming launches here, the L340 Gaming is the one that can blend into any environment most seamlessly. Naturally, its small form factor means it has to lose out on the graphical and processing punch of the former three, but it does come with the added advantage of having “Quick” and“Quiet” modes that you can shift quickly between when you’re trying to sneak a session of Slay the Spire in the office.

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The gaming laptops are all available on the official Lenovo online store, or at the Lenovo flagship store at the following prices:

ModelPrice
Lenovo Legion Y740From S$3,599
Lenovo Legion Y540From S$1,525
Lenovo Legion Y7000 SEFrom S$2,199
Lenovo IdeaPad L340 GamingFrom S$1,449

The Lenovo Legion section in the flagship store, in particular, comes with a dedicated gaming zone akin to that of a LAN shop, so discerning customers can get a proper taste of the gaming laptops they aim to purchase. 

One of Singapore’s top esports groups and official Lenovo endorsers Resurgence was at the launch to demonstrate the interactivity of the gaming zone.

Aside from the product lineups, the flagship store also sports a new Smart Retail function.

Various in-store cameras and product webcams allow for facial captures, as well as track footfall analytics that allow the store to track which areas are frequented more by consumers of different demographics. 

This may seem like the store is spying on you, but it’s more of a way for the store to track consumer trends and needs, so it can dynamically shift its focuses to engage more potential customers in the future.

The Lenovo flagship store is now open to the public.

Location: 107 North Bridge Road, Funan, #03-19/20, Singapore 179105
Opening Hours: 10am – 10pm daily


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