ViacomCBS has announced that its CBS All Access streaming service will be rebranded as Paramount+ in early 2021.
In a press statement, the company announced that after CBS’ merger with Viacom, it will now be able to offer its users more content than it previously could when CBS All Access just started in 2014. This rebranding aims to better reflect the expanded lineup of content that the service will be able to provide, which includes shows from BET, Comedy Central, MTV, Nickelodeon, and Paramount Pictures.
The service will also be launched to more international markets, including the likes of Latin America and Nordics in 2021.
“Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling,” said Bob Bakish President and CEO of Viacom in a statement. “With Paramount+, we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.”
Aside from its name change, ViacomCBS will also be aiming to stay competitive in the streaming service market by offering over 30,000 episodes and movies to watch from its deep content library. A number of original content for Paramount+ was also announced, including The Offer, a scripted series following Oscar-winning producer Al Ruddy’s time working on The Godfather, and a true-crime docuseries based on the hit TV series Criminal Minds.
“With the addition of even more content from across the portfolio as well as the new exclusive originals we are announcing today, we look forward to the early 2021 rebrand and bringing existing and new subscribers more of the compelling, genre-spanning live sports, breaking news and mountain of entertainment ViacomCBS has to offer,” said Marc DeBevoise, the chief digital officer of ViacomCBS and president and CEO of ViacomCBS Digital.
There is no news yet on whether the new streaming service will experience a pricing change once it goes live in 2021.