Electronic Arts (EA) has come forward to address concerns that it will be hiking the prices of its upcoming games like Battlefield 6 to US$80, stating that it doesn’t have any such plans, at least for now.
Speaking during the company’s recent Q1 earnings call, EA CEO Andrew Wilson was asked about its plans to release US$80 games like many other companies, such as what Nintendo did with its recently released Switch 2 launch exclusive, Mario Kart World.
“We’re not looking to make any changes on pricing at this stage,” Wilson replied, adding that the studio is already offering “a fairly broad pricing scheme” across its various releases. “When you think about everything from free-to-play through to our premium products and deluxe editions, our orientation is always to capture the full spectrum of pricing so that we can serve players in the best way possible and offer them the greatest value,” he continued, assuring that the company has “no dramatic changes planned yet”.
True enough, EA also confirmed during the same call that it has not factored in changes to its current pricing model, at least until the end of its current fiscal year. This does mean that although prices for upcoming games like Battlefield 6 will not cost US$80, despite previous leaks suggesting the contrary, prices are only confirmed to remain the status quo until March 2026, with no guarantee after, especially considering the company’s reputation.
EA’s current stance on maintaining its prices falls in line with the action of many other studios, with Microsoft also recently walking back its decision to hike game prices for the holiday season, citing that this move was “in line with current market conditions”. Gearbox also followed suit for its upcoming sequel, Borderlands 4, with the game confirmed to cost US$70 even after CEO Randy Pitchford’s previous controversial comments that “real fans” would be willing to fork out the cash if the game cost US$80.
That being said, one wonders if EA’s move to avoid a price hike was one planned beforehand, or one that only came about to avoid any backlash, especially since other companies are all reversing their decisions too. In any case, it’s certainly good news for now, as eager fans await the next entry in the Battlefield franchise, so let’s see how quickly the studio changes its mind once the current fiscal year ends.
Kevin is a reformed PC Master Race gamer with a penchant for franchise “duds” like Darksiders III and Dead Space 3. He has made it his life-long mission to play every single major game release – lest his wallet dies trying.
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